Gillian Rightford is the MD of Adtherapy and executive director of the Association for Communication and Advertising, with expertise in marketing, strategy, advertising, and leadership.
She obtained a Business Science (Honours) degree in Marketing from UCT, worked in marketing strategy consulting, then headed into the creative world, doing account management and strategy for below and above the line agencies, before becoming co-founder and managing director of Hercules/DMB&B, and then group managing director of Lowe Bull.
She started Adtherapy in 2007, to help marketers and agencies optimise the quality of their collective output, through improved skills, pricing, structure, processes, strategic thinking, and relationships.
The mantra of the business, "better skills, better relationships, better results" drives the product and service offering.
Gillian lectured Integrated Marketing Communications for the School of Management Studies at the University of Cape Town for 10 years and is now a guest lecturer for UCT, UCT's international school, the Stellenbosch Design and Photography Academy, AAA and other educational institutions that focus on marketing and advertising. She has developed and run numerous online programmes, including Get Smarter.
She is a public speaker on various aspects of marketing and advertising, client-agency relationships, creativity, integrated communication and reputational risk.