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The marketing landscape has evolved and continues to evolve on a daily basis. Consumer behaviour has changed with the adoption of "digital and online platforms". This is best described in the new marketing mental model ZMOT - http://www.zeromomentoftruth.com

Here is my personal take on the New P's of Marketing that should be considered in every Marketing Strategy - http://www.markschefermann.com

My passion is strategy and showing how digital can open new opportunities for clients. I have had the privilege to work on brands like: Telkom, Absa, FNB, Protea Hotels, GSK, Russell Hobbs, Samsung and Tabasco.

I love coming up with strategies that challenge briefs and push brands for maximum exposure and return on investment through digital communication and engagement by utilising the correct tools and channels for campaigns.

Well conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audiences and lead to long lasting adoption, advocacy and allow them to forge individual relationships with their audiences.