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Dr Melanie Van Rooy is an accomplished marketing and strategy executive renowned for her unique blend of creativity and analytical prowess. With more than 22 years’ experience in FMCG and retail, coupled with 35 years of expertise in analytics, she has consistently demonstrated her ability to infuse innovative thinking and creativity with data-driven insights to propel business success.

Fusing her background in Econometrics, Strategy and Marketing, Mel possesses a rare talent for deciphering the intricate nuances of consumer data and behaviour and translating them into actionable strategies. Noteworthy among her achievements are the instrumental roles she played in shaping consumer and business strategies at ABI (Coca-Cola), Makro and Dis-Chem, solidifying their positions as industry giants.

Mel’s passion for innovation is palpable in her leadership style. She seamlessly integrates her flair for creativity with a strong analytics sense to drive impactful campaigns and cultivate enduring customer connections.