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Sharon Keith is a veteran marketer, with over 25 years' experience across a number of blue-chip multinational FMCG businesses. Sharon developed her marketing skills with Unilever, studied for an MBA at the Graduate School of Business in Cape Town and was a strategic consultant with Deloittes before joining the Coca-Cola Company, in South Africa and then in Atlanta (US) as global brand director on Powerade. In 2000, Sharon returned to CCSA, where she held a number of senior strategic marketing roles, culminating in the role of marketing director for the Southern Africa division.

In late 2002, Sharon left Coca-Cola to join Guinness UDV as marketing director, and was a key member of the executive team that formed brandhouse, (a joint venture between Diageo, Heineken and Namibia Breweries). Sharon was marketing director of brandhouse for fouryears, and was then promoted to the role of global brand director on Baileys, based in Dublin.

Post the completion of her contract on Baileys, Sharon returned to Cape Town and now operates as an independent consultant and coach, working across categories, industries and markets.

Contact her on moc.em@htieknorahs, cell +27 (0)82 087 6338, follow @sharonakeith on Twitter and connect on LinkedIn.