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Ipsos | Bizcommunity

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Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

AutoTrader’s ‘Do It Big’ campaign kicks off a bright year for South African motorists

Dealers

AutoTrader’s ‘Do It Big’ campaign kicks off a bright year for South African motorists

Issued by AutoTrader 22 Jan 2025

Companies must think about more than just the bottom line

Employee Wellness

Companies must think about more than just the bottom line

Judith Haupt, Issued by CONTRACT 6 Dec 2024

Source: Reuters.

Markets & Investment

Donald Trump elected US president in stunning comeback

Steve Holland, Nandita Bose, Stephanie Kelly and Joseph Ax 6 Nov 2024

SME Solution Series launches to support education efforts

SMEs

SME Solution Series launches to support education efforts

Issued by Daily Entrepreneur 21 Oct 2024

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes after an independent review showed the weighting efficiency of the last TV Establishment Survey (ES) was too low

Media

BRC confirms ES update following independent review

22 Aug 2024

The future of people should be your top priority

Management & Leadership

The future of people should be your top priority

Issued by Topco Media 14 Aug 2024

Research

Almost 3 in 5 stores sell illegal cigarettes, research reveals

15 Jul 2024

Absa launches inaugural Absa Stokvel Awards

Financial Services

Absa launches inaugural Absa Stokvel Awards

Issued by OnPoint PR 15 Jul 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

Artificial Intelligence

2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

Former South African President Jacob Zuma speaks to his suppoters during the launch of the election manifesto of his new political party, uMkhonto we Sizwe, ahead of a general election on 29 May, at a rally in Soweto, South Africa, 18 May 2024. Reuters/Siphiwe Sibeko

Law Practice

#SAelections24: Zuma disqualified from running for parliament, ConCourt rules

Anait Miridzhanian 20 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Issued by SAMRA 14 May 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Aveeno launches a new range of oat-powered skincare solutions in SA

Health & Beauty

Aveeno launches a new range of oat-powered skincare solutions in SA

4 Mar 2024

Are consumers sacrificing healthy food when times are tough?

Research

Are consumers sacrificing healthy food when times are tough?

11 Dec 2023

Celebrating excellence in HR: Topco Media announces winners of the Future of HR Awards 2023

Management & Leadership

Celebrating excellence in HR: Topco Media announces winners of the Future of HR Awards 2023

Issued by Topco Media 28 Nov 2023

Verve promote Lydia Martin to research director

Research

Verve promote Lydia Martin to research director

Issued by VERVE 27 Oct 2023

Media

Igniting brand integration opportunities for The Ultimate Braai Master

Candy Dempers, Issued by MediaHeads 360 20 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Research

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Source: © 123rf Hendrik du Preez, vice president – Africa at Qatar Airways outlines the airlines' sport sponsorship strategy in Africa

Sponsorship

Qatar Airways: Selling airline seats in Africa through sports sponsorships

Hendrik du Preez 8 Sep 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry

Research

Rams Amplify Reach & Frequency data released to industry

8 Sep 2023

Direct selling - a happy career choice

SMEs

Direct selling - a happy career choice

Konrad Szalkiewicz, Issued by Herbalife 21 Aug 2023

The event will be held in August. Source: Supplied.

CRM

4 key insights from leading brands in the CX industry

26 Jul 2023

JT International South Africa (JTI) welcomes reasonable tobacco excise tax increase

Taxation & Regulation

JT International South Africa (JTI) welcomes reasonable tobacco excise tax increase

Issued by Mediology 15 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Liam Connors, Client Director, Digital Logistics, BT

Trends

#BizTrends2023: 3 key approaches to maintaining sustainable logistics in 2023

Liam Connors 9 Jan 2023

Verve open social intelligence hub in Brighton and communities hub in Toronto

Research

Verve open social intelligence hub in Brighton and communities hub in Toronto

Issued by VERVE 23 Nov 2022

How online SMEs can manage Black Friday logistics

Logistics & Transport

How online SMEs can manage Black Friday logistics

11 Nov 2022

Nick Durrant, co-founder and MD of Bluegrass Digital

Development

How composable architecture can help e-commerce keep up on Black Friday

Nick Durrant 10 Nov 2022

Senior research hires for Verve in Chicago, Sydney and London

Research

Senior research hires for Verve in Chicago, Sydney and London

Issued by VERVE 9 Nov 2022

4 ways to increase store traffic by tapping into the spirit of ubuntu

Retail

4 ways to increase store traffic by tapping into the spirit of ubuntu

Semona Pillay 13 Oct 2022

OOH

Global media leaders expected at WOO APAC Forum

28 Sep 2022

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

Source: © Ron Lach

Radio & Audio

Rams Amplify data review completed

26 Jul 2022

Source: ©Antonio Diaz -

Research

Consumers rewire priorities around environment, health and human connection

20 Jun 2022

MetrixLab opens first African office in South Africa

Marketing

MetrixLab opens first African office in South Africa

Issued by MetrixLab 8 Jun 2022

#BizTrends2022: Healing humans, brands and agencies

Media

#BizTrends2022: Healing humans, brands and agencies

Dono White 26 Jan 2022

Francois de Wet, Founder and Director at Wamly

Trends

#BizTrends2022: Time to reassess ways of working

Francois de Wet 6 Jan 2022