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Thembisle Sehloho, Chief Marketing Officer of South African Tourism, launches its latest global brands campaign, South Africa Awaits — Come Find Your Joy!(Image by Danette Breitenbach)

Marketing

South Africa Awaits — Come Find Your Joy!

Danette Breitenbach 18 hours

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 19 hours

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 1 day

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 1 day

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Artificial Intelligence

Can brands maintain a true voice amidst the rise of AI content?

Thelma Ngoma-Mavhunga 28 Mar 2025

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

Social Media

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

Advertising

Facebook agrees to halt targeted ads for UK user after legal challenge

Karabo Ledwaba 26 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Advertising

Counting chickens before they’re dunked? ARB rules in favour of KFC in "wings" dispute

Karabo Ledwaba 24 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Advertising

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Brendan Seery 17 Mar 2025

Merrachi's Ramadan campaign sparks debate with hijab-clad Eiffel Tower imagery

Advertising

Merrachi's Ramadan campaign sparks debate with hijab-clad Eiffel Tower imagery

Karabo Ledwaba 17 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Adetutu Laditan's mission to position the African creator

Social Media

Adetutu Laditan's mission to position the African creator

13 Mar 2025

South Africa to remove luxury duty on lower value smartphones

Mobile & Apps

South Africa to remove luxury duty on lower value smartphones

12 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Promise’s 2024: A year of growth and consolidation in equal measure

Advertising

Promise’s 2024: A year of growth and consolidation in equal measure

Issued by Promise 12 Mar 2025

How SMEs can harness hyper-personalisation to redefine consumer engagement

SMEs

How SMEs can harness hyper-personalisation to redefine consumer engagement

Gugu Mjadu, Issued by Business Partners Limited 11 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

The smart way to reach shoppers

Advertising

The smart way to reach shoppers

Issued by Smart Media 10 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Pineapple's ‘caveman’ ad found offensive by advertising board

Advertising

Pineapple's ‘caveman’ ad found offensive by advertising board

Karabo Ledwaba 10 Mar 2025

$The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)$

Advertising

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Dentsu School of Influence announces 2025 cohort

Education

Dentsu School of Influence announces 2025 cohort

Issued by Dentsu 6 Mar 2025

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

#OrchidsandOnions

#OrchidsandOnions: A costly mistake, a well-timed ad, and a lesson in digital banking

Brendan Seery 6 Mar 2025

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

IP Law

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

Nishaat Slamdien 3 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

A preview of the full album can be heard on HyperFollow, and will be available on Spotify, Apple Music and iTunes.

Artificial Intelligence

AI and hip hop converge in Sherina Florence's promotional album for The One Show

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Advertising

Reliance plans to dominate Indian Premier League ads post-Disney merger using neuroscience

26 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

Economy

Salaries in South Africa surpass expectations with strong January growth

26 Feb 2025

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

BizTrendsTV

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Danette Breitenbach 25 Feb 2025

Levi's and Beyonce reveal Reiimagine Chapter 2: "Pool Hall"

Fashion

Levi's and Beyonce reveal Reiimagine Chapter 2: "Pool Hall"

25 Feb 2025