Authenticity | Bizcommunity

Authenticity | Bizcommunity

News

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 22 hours

Is public relations one of the most in-demand careers of 2025?

PR & Communications

Is public relations one of the most in-demand careers of 2025?

Adam Hunter, Issued by Hook, Line & Sinker 1 day

Union-DNM collabs with South African artist Justin Dingwall

Fashion & Homeware

Union-DNM collabs with South African artist Justin Dingwall

26 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

Advertising

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Advertising

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Issued by Dentsu 25 Feb 2025

The marketing shake-up: Why 2025 is a turning point

Marketing

The marketing shake-up: Why 2025 is a turning point

Issued by AAA School of Advertising 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Marketing

New Gen Conference 2025: Shaping future marketing strategies with technology

24 Feb 2025

Jacaranda FM’s Martin Bester talks #WorldRadioDay

Radio & Audio

Jacaranda FM’s Martin Bester talks #WorldRadioDay

Martin Bester 13 Feb 2025

Investec Cape Town Art Fair 2025 to explore emerging trends and transformative works

Art

Investec Cape Town Art Fair 2025 to explore emerging trends and transformative works

14 Feb 2025

Primedia Studios announces strategic leadership changes to enhance global storytelling

Digital

Primedia Studios announces strategic leadership changes to enhance global storytelling

Issued by Primedia Broadcasting 17 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

2025 South Africa Wine Summit to shape industry innovation, growth

Viticulture & Oenology

2025 South Africa Wine Summit to shape industry innovation, growth

10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Taste the change at Courtyard Hotel Waterfall City

Hospitality

Taste the change at Courtyard Hotel Waterfall City

Issued by City Lodge Hotels 7 Feb 2025

NBA Life returns to SABC 2 with new hosts, co-producers and a bold new look!

TV

NBA Life returns to SABC 2 with new hosts, co-producers and a bold new look!

Issued by Primedia Broadcasting 4 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

The world of work in 2025

Employee Wellness

The world of work in 2025

Issued by GO Content Lab 31 Jan 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Why 2025 will redefine loyalty programmes with personalisation at the core

CRM, CX, UX

Why 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

DEI

The 'woke-ism' debate in brand communications: Navigating inclusivity in a polarised world

Issued by Brandfundi 30 Jan 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Brenda Khumalo started her agency in 2020. Source: Supplied.

Advertising

#Newsmaker: Lobengula's Brenda Khumalo is pioneering a new era of the misfits

Karabo Ledwaba 28 Jan 2025

#BizTrends2025: Studio H’s Hannerie Visser - The ‘un-trending’ of trends and the subtle shift

Trends

#BizTrends2025: Studio H’s Hannerie Visser - The ‘un-trending’ of trends and the subtle shift

Hannerie Visser Visser 24 Jan 2025

Social Media

Spotting the signs: Avoiding fake PR gifting scams

24 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Film & Cinematography

5 commercials that show how David Lynch elevated advertising to an art form

Jonatan Sodergren 21 Jan 2025

El Broide, managing director at The Platinum Club, explains why data-driven insights and creativity will shape the future of PR(Image supplied)

PR & Communications

#BizTrends2025: The Platinum Club’s El Broide on why data-driven insights and creativity will shape the future of PR

El Broide 21 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Branding

Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless

Alexandra Sherlock 20 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Branding

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet

Nolwazi Radebe, Issued by Sunshinegun 17 Jan 2025

Havas PR welcomes in the New Year with Novartis as a new client

PR & Communications

Havas PR welcomes in the New Year with Novartis as a new client

Issued by Havas Johannesburg 16 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

Construction & Engineering

How to reflect your brand identity through thoughtful office design

Issued by Trend Group 17 Jan 2025

Like no other the Bohoho embodies this year's ethos of fearless creativity

Interior Design

Like no other the Bohoho embodies this year's ethos of fearless creativity

Issued by The Coup 14 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

#BizTrends2025: The future of tourism - transformative trends driving growth, sustainability, and innovation

Trends

#BizTrends2025: The future of tourism - transformative trends driving growth, sustainability, and innovation

Christy Tawii 13 Jan 2025

Property

From rental shifts to AI innovations: The evolving landscape of South Africa's property sector

Waldo Marcus 9 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025