Brand equity | Bizcommunity

Brand equity | Bizcommunity

News

Lessons learnt from 100 creative workshops

Advertising

Lessons learnt from 100 creative workshops

Angus Hamilton-Morris, Issued by DarkMatter 27 Mar 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

IP Law

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

Nishaat Slamdien 3 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

What makes or breaks a product launch?

Marketing

What makes or breaks a product launch?

Dr Nicki Morley and Janeke de Jong, Issued by Kantar 11 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

Marketing & Media

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Marketing

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Issued by Ogilvy South Africa 28 Nov 2024

Levi Strauss & Co celebrates 30 years in SA

Fashion & Homeware

Levi Strauss & Co celebrates 30 years in SA

21 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Marketing

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Issued by Bullion PR & Communication 20 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

BabyYumYum Parent Choice Product Awards 2024 announced

Lifestyle

BabyYumYum Parent Choice Product Awards 2024 announced

Issued by BabyYumYum.com 18 Nov 2024

Fortune favours the bold

Design

Fortune favours the bold

Issued by Just Design 11 Nov 2024

Cannes Lions

Cannes Lions 2025 to boost creative diversity with €2m funding

8 Nov 2024

TFG acquires fashion and lifestyle retailer, White Stuff

Retailers

TFG acquires fashion and lifestyle retailer, White Stuff

28 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Retail

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

SA tops business events study list

Tourism

SA tops business events study list

13 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

CRM, CX, UX

Wavemaker launches brand diagnostic tool

Issued by Wavemaker 22 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Advertising

#BehindtheCampaign: Sasol launches loyalty campaign with Big Zulu

7 Aug 2024

Ejoobi, pioneering accessible job search solutions

Skills Training

Ejoobi, pioneering accessible job search solutions

Issued by The Innovator Trust 6 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Source: © Bizcommunity Mercedes-Benz holds the top spot for the second year running in the SA Top 20 Mobility Brandscape

Branding

Part 3: South Africa Speaks: BAV Top 20 Mobility Brands in 2024

Dono White 4 Jul 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Issued by Kantar 12 Jun 2024

Branding

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Understanding marketing vs. advertising: Why businesses need both

Marketing

Understanding marketing vs. advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Marketing

Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

#OrchidsandOnions: Auto and General sets the standard in insurance claims

#OrchidsandOnions

#OrchidsandOnions: Auto and General sets the standard in insurance claims

Brendan Seery 11 Apr 2024

Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue

Branding

MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

9 Apr 2024

Image supplied. Adams & Adams, an African legal company, has introduced its new corporate identity that signifies its growth as a proudly African firm

Branding

Adams & Adams' new corporate identity signifies its growth as a proudly African firm

5 Apr 2024

Branding

Building lasting connections: The art of brand equity

Mongezi Mtati 4 Apr 2024

Research

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform

Marketing

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform

Issued by TLC Worldwide Africa 14 Feb 2024

#BizTrends2024: Navigating the evolving retailing landscape in SSA

Trends

#BizTrends2024: Navigating the evolving retailing landscape in SSA

Christele Chokossa 6 Feb 2024

Branding

Will the 112 year bond between Brand ANC and its followers be enough in 2024?

Dr Kuhle Zwakala 15 Jan 2024