Marketers | Bizcommunity

News

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 14 hours

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 hours

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

1 day

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

2 days

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 3 days

Source: © 123rf Financial Narrative has launched the Financial Narrative Independent Agency Network, a new global network of independent marketing and communications consultancies

PR & Communications

Financial Narrative launches specialist financial services communications consultancy

3 days

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 3 days

Source: Supplied.

Banking

Cashing in: Study shows banks investing big in GenAI, and it’s paying off

11 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Loeries Creative Week

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Issued by Ogilvy South Africa 23 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

New research shows SMS is not long for this world

Mobile & Apps

New research shows SMS is not long for this world

Lindsey Schutters 15 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024

Threefold TGI innovations put the spotlight on the humans in and behind the data

Research

Threefold TGI innovations put the spotlight on the humans in and behind the data

Issued by Ask Afrika 10 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Shaune Jordaan, group CEO and founder of Hoorah. Source: Supplied.

Advertising

Monks and Hoorah's new partnership promises AI-led growth in Africa

8 Oct 2024

Bird Watching at the Loeries in its second year, is again the official podcast of this year’s event, in partnership with VML South Africa and Bizcommunity

Loeries Creative Week

#Loeries: Listen to the official podcast Bird Watching at the Loeries during Creative Week

8 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

Mbali Bhengu, marketing lecturer to third-year students at Red & Yellow Creative School of Business (Image supplied)

IMC Conference

#NedbankIMC2024: Mbali Bhengu - How my students have made me a better marketer

Danette Breitenbach 3 Oct 2024

Source: © Bizcommunity Musa Kalenga, group chief executive of the Brave Group

IMC Conference

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock value

Danette Breitenbach 3 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Founder, EDC squared, Scott Thwaites (image supplied)

IMC Conference

#NedbankIMC2024: Scott Thwaites – Time for brands that act and feel like people

Danette Breitenbach 3 Oct 2024

Frank van den Driest, founder of the Institute for Real Growth (Image supplied)

IMC Conference

#NedbankIMC2024: Frank van den Driest - How marketers can drive more humanised growth?

Danette Breitenbach 3 Oct 2024

Tom Manners, co-CEO at Clockwork (Image supplied)

IMC Conference

#NedbankIMC2024: Tom Manners - Clockwork's game show provides honest industry conversations with laugh

Danette Breitenbach 3 Oct 2024

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

Frank van den Driest was on stage at the Nedbank IMC Conference: Source: Supplied.

IMC Conference

#NedbankIMC2024: Why today's businesses need to ground success in more than profit

Karabo Ledwaba 30 Sep 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024