Subscribe & Follow
Jobs
- Junior Art Director Cape Town
- Mid-Weight Art Director Cape Town
- Digital Account Manager Johannesburg
- Wordpress Web Developer Johannesburg
- Digital Account Executive Durban
- Digital Designer Durban
- Copywriter Pretoria
- Mid-Level Designer/ Art Director Cape Town
- Junior Digital Content and Post Production Producer Cape Town
- Traffic Manager Cape Town
Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot
![Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot](https://biz-file.com/c/2408/746311-700x393.png)
Future-proofing brands: The time is now
To navigate the complexities of the future, brands need to lay the foundation today. Our report emphasises the importance of developing and adopting predictive capabilities and anticipatory behaviours to differentiate and grow in this new era.
A glimpse into the future
In the next decade, technology will completely envelop our experience of reality as we increasingly delegate more aspects of our day-to-day lives to AI. Concurrently, climate change will compel us to re-examine cultural norms we have long taken for granted. Consumers will respond to these tensions by leaning further into their mood states, expecting brands to use predictive capabilities to anticipate their needs and preferences.
Key macro-forces shaping the future
Our report identifies four macro-forces that brands will need to navigate throughout the next decade:
- The future of technology: Digital delegation
- The future of culture: New power paradigms
- The future of consumers: Consumer (Ec)centricity
- The future of brands: Rise of perceptive brands
- The future of culture: New power paradigms
We invite you to explore “The Era of the Insight to Foresight Pivot” and discover how your brand can thrive in the 2030s by embracing these transformative insights. Together, we can build a future where brands not only survive but flourish in an ever-evolving landscape.
- Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot02 Aug 13:24
- Dentsu drives innovation in African financial services09 Jul 12:38
- Africa's creative future: Leading the world through innovation and collaboration12 Jun 11:10
- Product drops don’t pay the bills: The unseen struggles of influencers06 Jun 12:15
- The future of Africa's automotive industry: Key insights and trends28 May 13:50
![](/res/img/s.gif)