South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Adding to South Africa’s success, Shaw Media and The South African Poultry Association earned a bronze award for Best Use of Monetised Content, while New Media and Mediclinic won a bronze award for Best Use of Video: Individual, further highlighting the country’s excellence in content-driven storytelling.

Gold:

• Best Purpose-Led Content: This Apple Can Save the World campaign | Woolworths
• Best Use of Influencer Marketing: Woolworths Taste | New Media & Woolworths

Silver:

• Best Annual Always-On Content Strategy: Woolworths TASTE's digital-first strategy | New Media & Woolworths\
• Best Content Team: Woolworths Taste | New Media & Woolworths.

Bronze:

• Best Use of Print: Woolworths Taste: The Final Tribute Issue | New Media & Woolworths
• Best Use of Innovative Technology: This Apple Can Save the World campaign | Woolworths
• Best Inter-Company Engagement: Woolworths Shop Talk, August 2024 | New Media & Woolworths
• Best Content Team: Woolworths La Difference series | Woolworths
• Best Use of Social Media: B2C: Woolworths Taste on TikTok | New Media & Woolworths
• Best Use of Monetised Content: Poultry Bulletin | Shaw Media and The South African Poultry Association
• Best Use of Video: Individual: Scoliosis Warrior | New Media & Mediclinic

Adds Woolworths' executive content director Cathy Lund: “Our commitment to digital content unlocks incredible opportunities to connect with our customers in more meaningful, personal ways—whether through tailored experiences, vibrant community engagement, or innovative storytelling that truly makes a difference.”

“From groundbreaking campaigns like This Apple Will Save The World to our dynamic partnership with New Media on TASTE, we’re not just following trends—we’re shaping them, while ensuring that Woolworths remains not only relevant but deeply resonant for generations to come”.

Find all the winners and runner ups of the CMA's here.