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Stepping into the spotlight alongside AI innovations

15 Apr 2024

2023, a year where AI innovations took centre stage. Excitingly, the Moonsport studio collaborated with Thekiso Mokhele to craft key visuals that vividly captured the heartbeat of South Africa's support. Proudly positioning its client MTN as a catalyst for national unity.

Stepping into the spotlight alongside AI innovations

“In a world where AI is capable of something new each day, it was refreshing to point its abilities into a very specific creative task during this campaign. That was to visually display the ‘60 million voices’ across South Africa and position MTN as an enabler of a rallied nation.” - Simon Key Head Of Content

The Moonsport Dream Team proudly won a Bronze award at MMA Global Smarties South Africa in the Artificial Intelligence Category of Experience Technology for this #RWC2023 collaboration - bringing to life the heartbeat of South Africa’s support, showcasing the unity of 1 Team, 60 Million Voices.