At Sanlam Studios, we believe understanding a client’s financial personality is as crucial as understanding the markets. That’s why we’re excited to introduce a pioneering feature in our AI Coach: the Money Personality Assessment.
This new addition goes beyond traditional financial advice, using AI to engage clients in an insightful, personalised interview that’s both enlightening and practical.
Why Money Personality Matters
Financial advice has traditionally leaned heavily on the numbers—income, expenses, and investments. But beneath the surface, every financial choice is driven by personality, habits, and behaviours. Over the years, our team of psychologists has observed distinct patterns in financial behaviours across diverse demographics. These insights inspired us to develop an AI-driven money personality assessment that would make these patterns accessible to every client. By launching this tool in our AI Coach, we’re bringing the human nuances of financial decision-making into the world of digital advice.
The Assessment: Data-Driven, Engaging, and Conversational
The Money Personality Assessment is more than a simple quiz. With just a small investment of time—around 5 minutes—clients engage in self-discovery through a conversational interface that includes 20 multiple-choice questions and 6 open-ended responses, all in a natural and intuitive format. A visual progress bar keeps clients informed on their journey, and an engaging graphic, complete with a celebratory confetti pop-up, caps off the experience. At the end, clients receive a tailored summary, along with an invitation to dive deeper into their financial personality with a full report delivered via email.
This design has resonated strongly with clients. Despite the depth of the assessment, we’ve seen high completion rates and engagement that indicate clients are not just interested but actively invested in uncovering their financial personality. For us, this reaffirms our commitment to making the AI Coach experience engaging and valuable.
Results that Echo Our Financial Expertise
We leverage AI to analyse each client’s responses, dynamically scoring and categorising them based on established financial personality models. From the outset, the assessment data has validated what our years of experience have shown us: financial personalities consistently align with recognisable types. This insight reinforces the reliability of our approach, confirming that each client’s unique financial personality can be effectively understood and served.
Each personality has distinct strengths, stress triggers, and financial strategies that work best for them. While we’re not sharing specifics of the distribution to avoid influencing client expectations, our psychologists confirm that the trends reflect established behaviours within the financial space. This solidifies the AI Coach as a tool that’s not only tech-driven but also grounded in trusted psychological insight.
Expanding Coach’s Capabilities: Beyond Money Personality to Comprehensive Financial Guidance
This release is only the beginning. Our AI Coach is expanding its reach into new financial verticals. We started by helping clients understand credit by getting insight into their credit reports, and our mission is to extend this service across every Sanlam product line. With the Money Personality feature, clients can better understand themselves financially.
Our ultimate goal is to create a 360-degree financial support system, one that leverages AI not just to give answers but to provide deeply personalised guidance. Whether it’s a high-stakes achiever looking to capitalise on growth opportunities or a prepared protector focused on stability, each personality type can find relevant, actionable advice that aligns with their strengths and needs.
Looking Forward: Building a Future of Financial Clarity
We’re proud of the success we’ve seen with the Money Personality Assessment, and the high engagement rates suggest a significant demand for personalized, psychological insights in finance. This is the foundation for Sanlam’s AI-driven future, where technology and human understanding meet to guide clients toward greater financial security and well-being.
In an era where clients seek guidance tailored to their unique financial paths, our AI Coach represents a fresh approach—one that adapts seamlessly to the individual. As we continue to expand and enhance this feature, we’re excited to lead the way in making financial advice as personalised as the clients we serve, helping them navigate their journeys with insight and confidence.
Ready to uncover your financial personality? Explore the Money Personality Assessment and join us in redefining the future of personal finance. Discover Your Money Personality
