Unlocking the Potential of the Student Market

In 2023, Varsity Vibe witnessed unprecedented milestones across our top 15 brands, showcasing the impact of our exclusive deals and the immense value they bring to students nationwide. The numbers speak volumes: students indulged in approximately R250 million worth of purchases at our top 15 partners in 2023, marking a staggering 150% increase from 2022. What's more, we were able to save them an average of 17% on their transactions, resulting in savings of R41.6 million - a remarkable 244% leap from the previous year.

But the success doesn't end there - we also experienced a surge in deal redemptions, with 525,000 deals redeemed in 2023, marking an impressive 222% increase. The average savings per transaction saw a notable boost, reaching R79.20 compared to R72.14 in 2022, further solidifying the value proposition of Varsity Vibe to both students and partner brands alike.

Online spending witnessed a major surge of 175% compared to the previous year, driven by the introduction of Mr D Food and MyRunway deals, alongside increased spending at Superbalist. Furthermore, we observed a significant uptick in first-time buyer (FTB) redemptions online, accounting for 36% of all redemptions in 2023, showcasing the growing preference for digital transactions among students.

As student spending continues to soar, there has never been a more opportune moment to position your brand as a must-have for the student consumer. By partnering with Varsity Vibe, you'll gain access to a dynamic platform that connects you directly with savvy students seeking unbeatable deals and exclusive offers.