Digital Marketing Specialist

Remuneration:	negotiable tctc
Benefits:	Retirement Fund
Location:	Cape Town
Education level:	Degree
Job level:	Mid
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Reference:	#04112024
Company:	Oasis Group Holdings

The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Key responsibilities

Strategy and planning:

• Develop and implement comprehensive digital marketing strategies to meet business objectives
• Conduct market research and competitor analysis to inform strategies
• Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts
• Integrate and optimise digital and social channels effectively

SEO (search engine optimisation):

• Perform keyword research and optimise website content for better search engine rankings
• Monitor SEO performance, implementing on-page and off-page SEO best practices

PPC (pay-per-click) advertising:

• Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
• Conduct keyword research and manage bids to maximise ROI
• Optimise ad copy and landing pages for higher conversion rates

Content marketing:

• Develop and manage high-quality content for blogs, websites, emails, and social media
• Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia

Social media marketing:

• Develop and implement social media strategies to increase brand awareness and engagement
• Manage and grow the company’s social media presence, analysing performance and adjusting strategies as needed

Email marketing:

• Plan and execute email marketing campaigns, segment email lists, and personalise content
• Optimise email campaigns for engagement, ensuring compliance with best practices

Analytics and reporting:

• Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness
• Prepare reports on campaign performance and analyse data to inform strategy improvements

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• Five or more years of experience in digital marketing with a proven track record in managing campaigns
• Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics
• Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management)
• Excellent communication skills, strong analytical skills, and attention to detail
• Ability to manage multiple projects and adapt to fast-paced environments

Key competencies

• Strategic thinking: Ability to develop and execute effective digital marketing strategies
• Analytical skills: Proficiency in data analysis and data-driven decision-making
• Technical proficiency: Knowledge of digital marketing tools and platforms
• Creativity: Ability to generate innovative ideas
• Project management: Strong organisational and time-management skills
• Collaboration: Excellent interpersonal skills to work with cross-functional teams

Preferred skills

• Experience with graphic design tools (e.g., Adobe Creative Suite)
• Basic knowledge of HTML/CSS for website edits and email templates
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)

Working environment

Standard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.

Company Description

Oasis is a diversified wealth management company focused on delivering real value to its investors over the long term. The company provides services relating to asset management and financial advice. It also offers a wide investment product range that includes, discretionary savings, tax incentivised products, retirement funds, long–term insurance products & endowments. As a privately owned family business, established in 1997, we believe in being a responsible wealth manager for our investors and the communities in which we operate. We have an unwavering commitment to do what is right by our investors and making a tangible difference to their lives for generations to come.

Posted on 04 Nov 16:59, Closing date 3 Jan