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Keshni Naicker, Amandla Makhongwana,and Bongani Mtotoba
Media Planner
| Location: | Cape Town |
| Remote work: | Some remote work allowed |
| Education level: | Degree |
| Job level: | Junior/Mid |
| Job policy: | Employment Equity position |
| Type: | Permanent |
| Company: | Dentsu |
Purpose of the job
The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.
Key responsibilities:
- Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
- Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
- Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
- Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
- Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
- Mentors junior strategists
- Develops strong audience empathy through understanding quantitative and qualitative data inputs
Posted on 08 Aug 16:35, Closing date 7 Oct
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-cantered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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