Marketing and Communications Manager

Location:	Cape Town, Foreshore
Education level:	Diploma
Job level:	Senior
Own transport required:	Yes
Type:	Permanent
Company:	Radisson Hotel Cape Town Foreshore

Job title: Marketing and communications manager

Division: Marketing and communications department

Responsible to:

The marketing and communications manager is responsible for the planning, direction, control, and coordination of all marketing and communication activities in the hotel, with an emphasis on public relations, branding, social media, content marketing, CRM, partnerships, B2B marketing/sales support, and B2C marketing.

The marketing and communications manager will report directly to the hotel general manager, with a dotted line to the field activation marketing manager, English Africa, and area PR and social media director.

Main objectives

• Responsible for the development and effective implementation of marketing and public relations strategies for the hotel.
• Working closely with the general manager and the hotel’s wider commercial team to ensure the development of the hotel strategies and activity roll-out and execution.
• In parallel, working closely with the ASO MarCom team to ensure alignment on all strategies and activities.

Marketing general

• Strong focus on PR and promoting the newly renovated hotel on all platforms.
• Input and set up of the hotel marketing activity plan in consultation with the area MarCom team and general manager.
• Monitor trends in all relevant media to ensure brands and hotels are up to date with the market and monitor competition activity in media.
• Ensure close relationships with relevant media and content creators to ensure cost-effective and creative ways to increase brand awareness and effective campaigns and activities as well as grow the hotel's content bank. Online – offline.
• Local adaptation of corporate, area, and regional campaigns.
• Identify potential outbound promotional opportunities together with ASO.
• Ensure a coherent brand message and tone of voice.
• Deliver creative, innovative, and effective advertising, collateral, sales tools for the hotel.
• Responsible for ensuring all text content, imagery, and videos on owned and third-party B2C and B2B channels are on-brand and content scores are at one hundred percent and regular self-audits are in place.
• Ensure all tools and systems available and recommended by RHG are used (mandatory and optional).
• Work closely with sister hotels in the city/country to increase synergies.

PR and communications

• Develop and implement PR, digital communication, and social media plan to promote the hotel and brand within the media market in the hotel's identified key feeder markets, in cooperation with the area support office.
• Serve as the liaison between the area support office and the hotel team on all communication matters.
• Promote the hotel, brand, destination, and hotel spokespersons through social media networks, trade shows, and all media and influencer activities and events.
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople.
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process, and working closely with the agency to achieve the stipulated PR objectives.
• Develop and maintain media and influencer lists for use on a regional basis in liaison with the corporate PR agency and area PR team.
• Write, edit, and submit news releases to the media within the hotel's key feeder markets, i.e. domestic, etc.
• Enhance hotel and brand awareness and positioning through relevant and strategic brand-appropriate partnerships and collaborations.

B2B and B2C marketing

• Establish the annual B2B and B2C marketing plans for the hotel.
• Set up all B2B and B2C tactical and brand marketing activities for corporate and MICE and leisure.
• Ensure a coherent brand message and tone of voice.
• Deliver creative, innovative, and effective advertising and collateral sales tools.
• Develop online content for B2B and B2C activities.
• Develop targeted consumer acquisition, retention, and engagement plans.
• Manage B2B and B2C databases.
• Direct marketing communication.
• Leverage the Radisson Rewards programme: individual members, MP, travel agents, and travel arrangers.
• Develop a cost-effective media plan.
• Manage and develop strategic B2B and B2C partnerships and sponsorships.
• Monitor consumer data, ROI leisure campaigns, and market research.

CRM and loyalty

• Ensure effective database management in the hotel.
• Establish procedures in order to increase the database in the hotel’s several guest touchpoints and use it effectively to communicate messages and also to add in the central marketing database.
• Support the hotel in order to reach enrolment goals for Radisson Rewards and various RHG loyalty programmes in cooperation with ASO.
• Drive Radisson Rewards for Business in cooperation with ASO.
• Ensure the effectiveness of loyalty programmes in general, including the insurance of member engagement and support of the acquisition of new members for various RHG loyalty programmes.

Branding

• Ensure all hotels are aware and in line with company brand standards.
• Carry out regular audits for brand standards and compliance.
• Ensure operating entities are always in line with brand standards.
• Ensure all collateral are up to standard and the brand artwork tool is being used to its maximum capacity.

Partnerships

• Effectively optimise the company’s existing partners through joint promotions and events.
• Source local partners for hotel activities.
• Identify potential partners for the area support office (ASO) for wider regional activities.

Digital marketing

• Identify and implement solutions in order to drive revenue through online channels and direct purchase influenced by online messaging for the hotel.
• Review SEO and SEM, META search engine programmes, and display programmes in coordination with ASO.
• Review hotel online strategies and assist with online campaigns to ensure the correct target market and high ROI.
• Develop online strategies and implement online activities for the hotel based on joint property plans and in lieu of commercial focus group or smart funding activities.
• Ensure correct content and tools are applied to the brand web.
• Use RHG and industry analytics to measure the effectiveness of online initiatives and report to all GM, the wider commercial team, and ASO.

Social media

• Manage the execution of the company’s social media strategy.
• Online reputation management for the hotel based on social media and review sites monitoring.
• Create and execute frequent promotions on multiple social media channels.
• Compose engaging and informative content using appropriate brand voice and best practices on social channels including Facebook and Instagram for corporate, brand, and hotel accounts and LinkedIn for executive profiling for relevant stakeholders.
• Support content and storytelling within the available brand blogs.

Posted on 08 Jul 08:39, Closing date 15 Jul