Social Media Manager and Strategist

Remuneration:	R10000 - R20000 per month
Location:	Cape Town
Remote work:	Remote work allowed optional
Job level:	Mid/Senior
Type:	Contract
Company:	Travel Tractions (PTY) Ltd

Travel Tractions and The Marketing Mill are inviting applications for a mid-level social media manager and strategist to steer the digital presence of Travel Tractions and its subsidiaries in 2025. This role focuses on enhancing the brand's visibility and engagement across all significant digital media channels. It is a part-time role starting in January 2025 with the potential to move to full-time.

The desired candidate needs to be proficient in the use of various social media tools to monitor the brand's reputation and online presence and assist clients and intermediaries. Travel Tractions brand presence on social media extends to but is not limited to Facebook, Twitter, LinkedIn, Instagram and YouTube.

Why work with us?

• We are completely remote so work from the comfort of your home (or anywhere in the world).
• We might be apart but we are family.
• We have online team building once a month, that’s super fun!
• Mostly office working hours (so that means weekends off).
• We get our birthday off and get paid for it as a present, huge bonus!
• We get paid for public holidays off, plus you still get 15 (+1 Birthday) paid leave days every year!
• Access to R100 000 of paid courses and learning material.
• Interesting subject manner for clients.

In this role, you'll need to balance high-level strategic thinking with the ability to create compelling, insightful content that drives engagement and generates leads. Success will be measured by your ability to consistently deliver content that attracts, engages, and converts our target audience, ultimately contributing to our growth objectives.

Responsibilities

• Content strategy planning, development and execution: Create and implement comprehensive content strategies focusing on lead generation, demand generation, and brand awareness. Employ a data-driven approach to continuously refine strategies based on performance metrics and industry trends. Schedule and curate engaging text, image, and video content across multiple platforms to connect with audiences.
• Community management: Monitor and respond to customer interactions, managing feedback and queries promptly according to standard operating procedures.
• Reporting performance measurement and optimisation: Utilize analytics tools to monitor and report on content performance, focusing on key metrics such as SEO performance, organic traffic, and funnel conversion rates. Continuously refine content strategies based on data insights.
• Thought leadership and industry authority: Develop content that positions Travel Tractions as a thought leader in the travel industry, including original research, trend analyses, and expert commentary on industry developments.
• Stakeholder engagement: Collaborate with internal and external stakeholders to ensure a synchronized marketing approach and top-tier service delivery.

Qualifications and experience

• At least 2 - 5 years of proven experience in social media marketing, with substantial content creation and campaign management skills.
• A degree or diploma in Communications, Marketing, Business, New Media, or Public Relations is preferred.
• Previous work in agency settings or with large social media accounts is advantageous.
• Proven working experience in Social Media Marketing or as a Digital Media Specialist.
• Demonstrable experience with social media analytics tools and an understanding of major marketing channels.

Skills

• Proficient in managing multiple social media platforms with a strong grasp of their respective best practices.
• Excellent writing, editing, and content creation skills, crucial for engaging and professional communications.
• Capable of handling high-pressure situations with a proactive and resilient attitude.
• Effective team player with the ability to forge strong relationships with team members and stakeholders.
• Advanced knowledge of online marketing and a good understanding of web design, web development, CRO, and SEO.
• High computer literacy, including familiarity with Google Workspace and various social media monitoring tools like Sprout and Hootsuite.

Application Process

To apply, ensure the word “banana” is included in your application to demonstrate attention to detail. If you think you are the correct person for the position and have your own laptop, stable WIFI connection apply exclusively through this link: https://traveltractions.com/marketing-jobs/

Please note that applications via email will not be accepted. If you do not receive a response within two weeks, your application was not successful.

Job Type: Part-time

Pay: R10 000,00 - R20 000,00 per month

Expected hours: 10 – 40 per week

Posted on 04 Nov 12:31, Closing date 3 Jan