Freelance Senior Copywriter
Remuneration: | market-related |
Location: | Johannesburg, Sandton |
Job level: | Senior |
Type: | Contract |
Reference: | #Senior Digital Copyw |
Company: | TBWA South Africa |
Key purpose:
Ability to interrogate the brief and strategy in order to produce world-class ideas, craft in writing and results on more digitally focused platforms. This includes social campaigns, an understanding of digital UX/UI based environments as well as have an understanding of these platforms.
1) Creative
- Assist the CD's in building the creative reputation of Hunt Lascaris.
- Take accountability in ensuring all their creative output consistently meets the highest quality standards.
- Assist the presentation of creative work internally and externally in a clear, professional and impactful manner.
- Produce and craft original and great concepts and design proactively and in response to creative briefs of existing clients or potential clients.
- Work with strategy and account management to understand the clients’ brand and manage projects in a way that will support the delivery of iconic work for the brand.
- Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.
- Stay aware of current trends, popular culture, ideas, work in order to confidently stay ahead of the curve and stay relevant and contemporary.
- Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
- Contribute to the shop window (local and international awards).
- Accurate recording of work time.
- Actively participate in new business pitches and business development when required.
- Responsibility to spread positive sentiment and not to add fuel any negative sentiments in a way that is destructive to Hunt Lascaris’ reputation both internally and externally.
- Help develop skills and knowledge within yourself that anticipate and reflect the changing needs of Hunt Lascaris and its’ clients through on the job development, active participation in the creative department (e.g. Disruption, training, and other company initiatives)
- Provide feedback to your Creative Director regarding improvements that could be made to the creative department and Hunt Lascaris as well as play a key role in digital innovation.
- Has actively supported and involved team members at the appropriate time to resolve issues.
- Has encouraged all members to look for collaborative ways to make the Hunt Lascaris a great place to work.
5 years plus as a copywriter in a leading digital agency/company that has generated or can generate and produce world-class ideas and copy for Hunt Lascaris and their clients or potential clients. Efficient and versed in writing styles, has an understanding of writing requirements for various digital and traditional media platforms. Must have the ability to write economically where necessary but be able to explain with extreme detail should they need to. Conceptual skills within the digital environment is a key requirement. They need to know what conceptually drives engagement and interest in the various digital platforms.
Skills and educational requirements:
- Collaborative, especially with a diverse set of creatives.
- Self motivation, drive and accountability are key requirements.
- World-class copywriting ability.
- Versatility in writing in English, and or any of the main vernacular languages.
- Technical writing proficiency.
- Presentation skills.
- Strategically minded.
- Diverse writing style. (profound, comedy, epic, poetic)
- Technical understanding of film and content production, edits, sound, music, voice and direction.
- Culturally aware
- Influencer, opinion leader, blog site, editorial experience, poetry, After Effects, 3D rendering, illustration, editing, design, songwriter, sound production, artist.
- Inspirational, ambitious, determined, courageous, collaborative, creatively expressive, something to prove, chip on their shoulder, adaptable, can and does embrace change.
- And above all, accountable for the accounts and work he/she/they contributes towards.
Posted on 26 Jul 09:58, Closing date 24 Aug
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