Paid Social Specialist

Remuneration:	negotiable basic salary
Benefits:	Medical Aid
Location:	Johannesburg, Bryanston
Remote work:	Some remote work allowed
Education level:	Degree
Job level:	Mid
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#PaidSocialSpecialist
Company:	Wetpaint Advertising

If you are a paid social pro with the expertise and skills to create attention-grabbing campaigns, we want to hear from you. We are hiring a paid social specialist to provide paid social strategy and campaign management across a variety of social platforms. To accomplish this goal, this role will work closely with the social media and paid media department. The ideal candidate should be a results-driven self-starter with experience developing strategy and managing campaigns within paid social media. 

Duties:

• Design, execute, and maintain ROI-focused targeted ad campaigns
• Conduct thorough analysis of trends and targeting options
• Continually campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimisation, etc
• Write compelling ad copy with a focus on driving conversions
• Optimise existing ad campaigns for new clients
• Actively measure and execute A/B split testing for ad copy, landing pages, etc. to ensure optimal campaign performance
• Compile monthly reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
• Set up conversion tracking and re-targeting pixels
• Conduct in-depth competitive analysis within our clients’ locations and industries
• Research to stay on top of the latest trends in advertising

Things we're looking for:

• High collaboration skills and a can-do attitude
• Someone that's ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients
• A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better
• Someone who understands our core services as a digital agency and has a marketing mindset to help our clients create grow
• A personality that is self-motivated; you'll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it
• Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we're looking for someone who loves to learn

Required:

• Experience managing paid media campaigns, with an emphasis on paid social
• Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
• Experience developing testing structures and deliverables based on performance
• Thorough knowledge of major paid social platforms, including Facebook, Instagram, TikTok, LinkedIn and X
• In-depth understanding of paid social channel operation from the business side
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines under pressure
• • A minimum of three years of hands-on paid media experience
  • Meta/Blueprint certification preferred
  • Proficiency in Google Docs, Word, Excel, and PowerPoint

Please send CV and portfolio as part of your application.

We don't expect you to match every criteria, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the technologies and solutions that you'll be working with, while also making recommendations for how we can grow.

Posted on 27 Jan 21:42, Closing date 28 Mar