Brand Specialist

• A bachelor’s degree or diploma in marketing, advertising, communications, or a related field and five years plus marketing experience
• Experience in media buying is a plus

• Implement branding strategies that are aligned with the company vision and brand global campaigns
• Lead creative development and drive the CTA to the relevant target audience
• Ensuring that all marketing material and efforts align with the brand vision and messaging
• Clear understanding of the company’s objectives and communicating with relevant key stakeholders
• Monitor market trends, research consumer markets and competitors’ activities
• Collaborative efforts both globally and locally to implement traditional and digital media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline and online); Local events ideation and implementation, i.e. local guerilla marketing
• Media planning and buying and applying media solutions
• Work with digital team members to integrate digital objectives and strategies into overall media plan
• Organise, implement and control the day-to-day media planning development process including coordination 

• Brand management
• Brand marketing
• Campaign management
• Influencer marketing
• Media