Marketing Coordinator

Remuneration:	R16000 - R16000 per month basic salary
Location:	Johannesburg, Houghton Estate
Education level:	Diploma
Job level:	Mid
Own transport required:	Yes
Type:	Permanent
Company:	Marine Spa Distributors

This role is suited for a marketing professional with strong expertise in digital marketing, exceptional written English skills, and a proactive approach. The successful candidate will collaborate closely with the COO, Graphic Designer, and Sales Manager to execute and optimise marketing campaigns across various channels, focusing on digital marketing, social media management, and email marketing.

Key responsibilities:

Digital marketing and analytics

• Plan, manage, and optimise Google Ads campaigns (Search, Display, and Shopping).
• Monitor and analyse website performance using Google Analytics or similar tools, providing actionable insights.

Social media management

• Create and schedule content for Instagram, TikTok, and Facebook.
• Create ads using Ads Manager.
• Use Meta Business Suite for social media management.
• Manage community engagement by responding promptly to comments and messages.
• Research and implement trends, particularly on TikTok and Instagram, to enhance audience engagement.

Email marketing

• Plan and coordinate email marketing campaigns using platforms like Brevo (formerly Sendinblue).
• Align campaigns with brand guidelines and marketing objectives.
• Track, analyse, and report on campaign performance to identify areas for improvement.

AI utilisation

• Use AI tools (e.g., ChatGPT) to streamline processes while maintaining high-quality and original output.
• Stay updated on emerging AI tools and trends to integrate into marketing practices where relevant.

Content creation

• Assist in creating video content using tools like Canva and Adobe Express.
• Collaborate on marketing collateral such as print material, social media graphics, and POS material.

General marketing support

• Assist in planning and coordinating promotional events and campaigns.
• Work closely with sales teams to ensure alignment between marketing initiatives and sales objectives.
• Conduct competitor research and market analysis to identify opportunities.
• Maintain and update marketing calendars and schedules.

Requirements:

• Two or more years of experience in a similar role.
• Certificate or diploma in Digital Marketing or a related field.
• Strong written English skills, with the ability to write clear and compelling copy.
• Proficiency in Google Ads, Google Analytics, and Meta Business Suite.
• Experience with social media content creation, especially for Instagram and TikTok.
• Familiarity with email marketing platforms (e.g., Brevo) and campaign analysis.
• Ability to effectively use AI tools for efficiency while maintaining originality and creativity.
• Graphic design experience with Adobe Creative Suite is advantageous.
• Strong analytical skills and attention to detail.
• Solution-oriented mindset with a “how can I help?” attitude.
• Excellent time management skills.
• Quick learner with a proactive and creative approach.
• Ability to work independently or as part of a team.
• Friendly and approachable personality.

Company Description

We are a leading distributor of spa and skincare solutions, committed to delivering innovative and high-quality products. Our portfolio includes a diverse range of professional spa treatments, skincare products, and wellness solutions designed to rejuvenate and enhance natural beauty, representing multiple prestigious brands.

Posted on 16 Jan 15:23, Closing date 17 Mar