Omnichannel Digital Manager

Remuneration:	cost-to-company
Location:	Johannesburg, Sandown, Sandton
Own transport required:	Yes
Travel requirement:	Occasional
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#Omnichannel Dig Mgr
Company:	Primedia Recruiter

Job description

The digital growth manager performs several functions, including being a permanent member of creative counsel as the lead digital campaign ideator and innovator for client campaigns to meet digital revenue targets; while driving the monetisation of digital adjacency projects and the conceptualization and implementation of new growth businesses from within the digital department.

The role straddles video, terrestrial and digital, bringing them together, finding, designing and prototyping new areas of opportunity for monetization. The incumbent is responsible for building integrated sales solutions – video, audio and digital, achieving revenue targets, increasing market share in terms of the digital strategy and Guide and Steer the Organisation’s Digital and Multi-Platform Narrative

Key outputs: 

Revenue generation

• Innovate, Ideate and Create tailored digital solutions that meet client’s short and long-term needs to increase digital revenues
• Build working relationships with clients and maintain a high level of client interaction to ensure that their specific requirements are addressed to grow and increase digital revenue potential
• Being an active and highly effective networker, having and developing strong relationships with senior-level agency and client contacts.
• Accountable for meeting and exceeding digital sales revenue goals and KPIs and building a new book of digital-only clients as agreed
• Liaise with other company functions to ensure the achievement of revenue objectives.
• Conduct market research, trends, competitors and customer analysis’ and share these across the organisation
• Conduct continuous research on the latest industry trends and consumer behaviour analysis to develop new ideas for the market to generate further revenue.
• Ongoing measurement of sales plans to ensure revenue budgets are achieved and sales behaviour exceeds expectations.
• Initiate and participate in sales pricing and tactical pricing initiatives with the business intelligence team
• Manage, motivate and drive the team to achieve and exceed revenue targets.
• Grow business customer base and uptake of multiple platforms through new and reskinned growth opportunities
• Working together with internal stakeholders to build out robust digital offerings that resonate with the industry and create demand
• Building out first-party data audiences and opportunities in line with the digital demand for audiences and programmatic opportunities

Innovation

• Ensures that the business is the industry leader in new developments in the digital monetisation and revenue world.
• Conceptualise, advise, ideate, and lead the implementation of new and improved monetisation concepts for digital adjacencies.
• Conceptualise and implement the building of new growth businesses as agreed
• Works with content producers, web designers and creative professionals, production team members, to ideate, prototype and operationalise monetizable inventory and content concepts
• To understand the use of first-party data in developing media solutions and creating a culture of digital and data centricity
• Work closely with product development teams in developing, commercialising, and implementing new packages for the media sales team to offer to advertisers.
• Planning, strategising, developing, and providing oversight of the execution of client campaigns
• Proactively provide technological solutions including rich media, site optimisation, promotional ideas, mobile, social networks, viral, audio, etc.

Knowledge of own brands and products

• Promote Primedia and Brands to clients – position Primedia as an authority on their brands’ positioning and objectives.
• Having in-depth knowledge of the four radio station brands, EWN and products.
• Understanding how our radio brands and converged media opportunities measure up against competitor brands.
• Understanding how the radio and digital brands measure up in the broader media landscape.
• Having a solid understanding of the broad media landscape
• Knowledge of all Primedia digital products
• Provide input to the product and content teams to develop new products to meet client demand.
• Ensure digital is integrated into all client campaigns by arming AEs and CS with digital knowledge.
• Oversee the active focus on and use of data and insight in the teams’ proposals and presentations.
• Support and promote the integration of cross-functional teams to ensure seamless delivery of output to the client
• Suggest and manage key research studies with Brand Partners that yield new insights into consumer online behaviour (including motivational/attitudinal behaviour)
• Support Primedia’s Product division by learning and imparting knowledge to have digitally permeated organically through all integrated customer solutions.
• Guide and steer the organisation’s digital and multi-platform narrative.

Knowledge of client brands and the market landscape

• Guiding the Primedia and Multi-Platform strategy by garnering knowledge and understanding of client challenges to provide relevant solutions.
• To lead effective Digital Marketing Strategies, in collaboration with brands, to ensure client objectives are measured, managed, met and exceeded.
• Develop and manage sales strategy in collaboration with relevant stakeholders in line with market landscape and company strategy.
• Well-established relationships with digital agencies and the digital leads at key clients.
• Ability to interpret a brief and develop a strategically relevant proposal.
• Having a sufficient understanding of a brand and its category to be able to hold a meaningful conversation with the client/agency.
• Combine an in-depth knowledge of client business objectives, online and offline strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.
• Achieving the client’s strategic brand and business objectives by working with the internal team and clients to provide them with guidance to achieve execution of strategies
• Research the latest digital tools and interactive trends ensuring Primedia remains on the cutting edge of all things connected / digital.

Service delivery and professionalism

• To offer clients specialised media solutions through a variety of opportunities designed to deliver maximum campaign results by integrating multiple channels, unlocking additional revenue in the process.
• Take action to meet customer needs and concerns by responding quickly to customers’ needs and resolving problems.
• To assist in all relevant strategic review and planning meetings and ensure presentation content is timeously submitted and professionally captured. Preparedness – being suitably prepared for meetings both internally and externally.
• After-sales service
• Presentations – well-constructed and relevant proposals
• Availability – is readily available and promptly replying to calls/messages whether inside or outside of office hours. Internally and externally.
• Ensure all reporting requirements are accurately completed timeously including amongst others, all CRM (pipelines, activity tracking, accurate client and data capturing, etc.)
• Communication – ensuring that campaigns, projects and/or initiatives are delivered as agreed. Working inter-departmentally to achieve this outcome and communicating timeously with client/agency on the process and outcome.
• Execution – ensuring that campaigns, projects and/or initiatives are delivered as agreed.
• Focus on stakeholder management with high visibility with internal and external stakeholders.
• Upholding the premium brand status of the PMB brands and negotiating to upsell and improve schedule optimization at all times.
• Working closely with the ad operations team to ensure:
• Reporting on planned and current strategies is optimal and up-to-date,
• Analysing reports to ensure all deliverables are met, and,
• Guaranteeing the best possible campaign outcomes

Educational qualifications: 

• Tertiary qualification in marketing, advertising or similar.
• Computer literacy e.g. Windows 2007, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
• Sales skills, negotiation and presentation skills courses.
• Driver’s license
• Minimum of 10 years of digital experience – and a minimum of five years of audio.
• Demonstrated digital training and education.
• Demonstrable experience in the ideation and creation of converged multi-channel /digital lead campaigns

Required knowledge and experience:

• Thorough understanding of various digital Touchpoints and Eco-Systems
• Business Knowledge and ability to identify opportunities for growth and incremental opportunities with client partners
• Ability to connect the dots between the needs, wants and desires of customers and business, brand, and marketing goals
• Experience and working knowledge of programmatic and direct digital sales
• Experience in and ability to interpret research analysis: Narrative (new IAB measurement platform to be confirmed); Google Analytics; Ad Software platforms (DFP) and to use this to support the sales challenge
• Understanding of the media and digital landscape – including content, display and programmatic.
• Managing third-party digital suppliers
• Strong knowledge of:
• Podcast landscape locally and internationally.
• Digital product types and commercialisation processes
• Global trends in digital product development
• Digital entertainment and on-demand landscape in particular and the broader digital landscape in general.
• Demonstrated experience in creating and implementing content-led digital campaigns for clients.
• Ideation of client campaigns using both terrestrial and digital platforms within the business and digital platforms that complement radio computer literacy e.g. Windows 2007, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
• Appropriate social media knowledge.
• Demonstrable track record of having regularly reached personal sales targets in the broadcasting industry
• Strong industry and client relationships
• Demonstrable track record of generating spend from digital campaigns
• Proven track record of developing advertising campaigns and promotions for multiple platforms including creative propositions
• Evaluate and implement improvements in digital strategy.
• Research the latest digital tools and interactive trends.
• Analyse customer and user data.

Skills and attributes: 

• Strong media skills - traditional and digital
• Creative thinker
• Excellent selling skills
• Excellent business written and communication skills.
• Ability to conceptualise, prepare and present digital content concepts.
• Ability to think strategically
• Strong interpersonal skills and team player
• Results orientated, with the ability to manage multiple priorities and deadlines
• High attention to detail
• Highly organised. Good planning and co-ordinating skills
• Proven ability to prioritise and meet all deadlines
• Emotional Intelligence
• Responsible and reliable
• Ability to work under pressure
• The ability to function collaboratively and independently as well as take a structured approach to task execution
• Ability to manage and lead staff
• Ability to make sense of complexity and willing to develop great expertise and depth within specific areas applicable to functions
• Set clear boundaries for relationships, meetings and activities – leading to efficiencies in time management and general contact with others

Suitable candidates will be selected by Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short-listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b< with the Subject Line “Omnichannel Digital Manager”. The closing date for applications is 19 September 2024.

Posted on 17 Sep 08:36, Closing date 23 Sep