Media Buyer/Planner

Main purpose of the job:

Development of implementation plan generation based on strategy brief. Recommendation to client across all
media both traditional and non-traditional. Buying and negotiating media and ensuring clients are billed for the correct
media and media owners have all the correct documentation to invoice Havas.

Main responsibilities:

Media implementation planning

• Within the agreed media mix, select individual TV stations, radio stations, magazine titles, poster sites,
• events, etc using available research and judgment to create the optimum schedule(s)
• Look for innovative ways to break through the advertising ‘noise’ levels
• Meet with media sales representatives, to remain up-to-date with media developments and to discuss
• best solutions for Client
• Take all calls from media sales representatives diverted from client to media agency
• Liaise with the Creative Agencies to ensure harmony of media selection with creative development
• Present detailed schedules to the client for approval
• Develop a clear buying brief
• Brief media buyers, and supervise the progress of the campaign
• Supply creative agencies with final approved plans, based on budgeted figures, at the time of approval and
• notify these creative agencies of relevant plan changes as and when they are
• Monitor expenditure vs. given budget and Purchase Order(s)
• Revise plans as necessary, according to budget or date or format amendments as instructed by the client
• Respond to adhoc client requests

Media buying, administration and budget management

• Implement the approved media plan
• Provide clear briefing to media owner sales representatives, to solicit offers
• Negotiate the best deals in terms of efficiency, effectiveness, price, quality and value-added opportunities
• of the agreed media plan
• Strive for optimal savings on all media buying
• Evaluate any special offers or opportunities and inform the advertiser of such offers and opportunities as
• soon as such occur
• Follow up the performance of the plan against the brief and given budget, and final media insertion schedule, in
• buying reviews
• Reconcile monthly billings against POs
• Recommend alternatives where applicable
• Amend or cancel bookings as and when required by the client, re-negotiating deals to avoid penalties
• wherever possible
• Negotiate maximum compensation for non-adherence to booking parameters or poor-quality repro
• Respond to ad hoc requests from clients and planners
• Assist with any other duties as assigned by senior team members

KPA:

• Accuracy of planning and reporting
• Understanding of industry tools and data interpretation
• Buying media
• Negotiating
• Ensuring the client is billed correctly
• Admin/filing management

Key competencies/skills:

• Collaborative
• Solution focused.
• Can-do attitude
• Punctuality
• Reliability
• Team Player
• Ability to work well under pressure and deliver to deadline
• Be able to work late, and arrive early if required
• Understanding of systems and procedures
• Understanding of creative and strategy
• Professional
• Accuracy
• Attention to detail
• Time management
• Multi-tasking
• Negotiation skills
• Learning new skills
• Aptitude for numbers
• Able to communicate on all levels

Required qualifications/experience

• Media planning/buying experience – min 3 – 5 years

Thank you for taking the time to apply for this role, should you not hear back from us by 25 March 2025, please consider your application as unsuccessful.

Posted on 26 Feb 12:25, Closing date 27 Apr