Subscribe & Follow
Jobs
- Digital AI Intern Cape Town
- Paid Media Specialist Cape Town
- Video Editor Cape Town
- Content Creation Lead Cape Town
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Digital Designer Cape Town
- Digital Marketing and Content Designer Johannesburg
- PR and Digital Content Writer Sandton
- Multimedia Motion Designer Johannesburg
Ogilvy Cape Town wins the digital Mondelez Gum portfolio
The agency has a long history with Mondelēz and MD Luca Gallarelli said it felt like the gum brands were coming home: “We have a lot of love for, and experience with, Mondelēz and believe we did some breakout work for them in the past with campaigns like Mega Mystery Flavour & Klein Kimmie. We invested a significant amount into research and innovation to win the Clorets, Stimorol, Dentyne and Chappies digital work.”
TOOK, an Ogilvy proprietary tool, was used to research consumer preferences and to unearth insightful nuggets for strategy and creative development. The agency challenged the concept of predetermined social media work and demonstrated how social listening and AI would grow engagement and drive contextual relevance with the target audience.
Gallarelli says, “Now-ness or ‘owning the now’ was at the heart of our pitch - the brands being in the moment and creating content that really resonates with the right consumers as a result.”
- ADFocus announces Ogilvy as Agency Group of The Year 202404 Dec 14:45
- Ogilvy leads Assegai Awards with 46 wins across 10 clients28 Nov 10:43
- Ogilvy and Cashbuild celebrate a Safta win for ‘Reno Race’12 Nov 09:19
- Ogilvy’s the most awarded and most effective agency at Effies 202406 Nov 14:01
- Ogilvy brings 19 Loeries home with its clients at the 2024 awards23 Oct 14:03