JWT Cape Town wraps up Division 7

Smirnoff Storm's Division 7 parties took place in Durban, Johannesburg and Cape Town and were a huge success with 800 people attending the Durban and Cape Town parties and an outstanding 1200 people enjoyed the Johannesburg event.

At each event Division 7 personnel secured the perimeters of the secret venues and supplied refreshments to all the recruits who partied until the early hours of the morning to hip hop and house music sets. Division 7 imagery was displayed across several screens within the venue and the dancing was fire hot - bump and grind - with no half-hearted attitudes from the party-goers. Getting down and dirty was a given.

The campaign objective for JWT CT was to create a brand building campaign to set Smirnoff Storm apart. They did this by creating a new bench mark in attitude with its "clearly bold" personality.

The client was extremely excited and pleased with the results and deemed the campaign a great success, in their eyes, JWT CT did not only meet objectives but exceeded them.

Everyone involved in this project saw that the campaign was carefully planned and a major success and the events were extremely well executed.