Senior Trade Marketing Manager

Who we are

A leading FMCG business in Africa.

Who we are looking for

A trade marketing manager to work from Zambia who has previously worked within the African market.

What you will do

• Plan and execute direct marketing approaches – including targeting, customisation of brand messaging and measurability, customer profiling, and segmentation.
• Collaborate with key stakeholders – internal (management, brands/category, production, and accounts/finance) and external (channel partners, activation agencies, and regulatory authorities).
• Oversee strategic programmes – manage activities and events for brand(s).
• Ensure brand meets expectations – monitor marketing trends and feedback from partners and stakeholders.

• Manage trade spend – allocate the advertising and promotional (A&P) budget across all channels/customers.
• Optimise channel strategies – segment the customer base and work closely with P&Ls to maximise return on investment (ROI).
• Market potential analysis – measure market potential by channel and identify target segments.
• Commercialise brand plans – work closely with marketing/category management on pack formats, pricing, and promotions.
• Develop and execute trade promotions – manage pricing, sales estimates, operational alignment, and point-of-sale (POS) development.
• Category management – collaborate with brand managers to develop key account solutions and in-store merchandising programmes.
• Monitor brand registrations – track brand and SKU registrations.
• Trade promotion development – standardise trade promotions across top-end and retail markets.
• Marketing investment evaluation – define evaluation metrics and improve promotion success rates.
• Competitor tracking – monitor competitor activities and brand performance.
• Promotional programmes – develop trade promotions to attract wholesalers, distributors, and retailers.
• Product category planning – identify range and merchandise proposals.
• Local market promotions – recommend and develop sales-driven market promotions.
• Feedback on product launches – provide insights to management on new product launches and relaunches.
• Maximise distribution on launches – design and execute impactful product launches.
• Stakeholder communication – build relationships with the group marketing and media team.
• Best practice sharing – collect and disseminate best practices for profitable trade marketing activities.
• Align with sales objectives – ensure trade marketing strategies support sales goals.
• Trade communications – develop both traditional and digital trade communications.
• POS allocation and visibility – standardise POS materials across all channels.

• Degree qualification (preferably in trade marketing and marketing communications).
• Minimum ten years of marketing experience in the FMCG sector (Africa experience preferable).
• Strong understanding of marketing tools and techniques to enhance brand visibility and equity.
• Knowledge of social media and the impact of technology on communications and collaboration.

• Strategic and creative thinker with experience in diverse media strategies (digital and traditional).
• Strong management and leadership skills with a track record of leading high-performing teams.
• Ability to manage complex relationships across different programmes and external stakeholders.
• Experience in managing websites and digital platforms.
• Ability to measure the impact of communication campaigns.
• Excellent project management skills.
• Strong verbal and written communication skills, with an ability to communicate across diverse cultures.
• Experience representing organisations at external events.

• Strong, versatile communication skills.
• Excellent organisational, planning, and coordination skills.
• Ability to multitask and reprioritise as needed.
• Self-motivated and detail-oriented with a sense of urgency.
• Strong interpersonal skills and ability to build collaborative relationships.
• Excellent verbal presentation, group dynamics, and facilitation skills.
• Proactive approach to problem-solving.

 







 

Posted on 17 Mar 08:31, Closing date 14 Apr