Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
Sony Pictures Television and MultiChoice on Tuesday, 25 January 2011, announced the launch of a new channel, Sony Max, available in more than 40 African countries including South Africa, Nigeria, Kenya, Uganda, Ghana and Tanzania. The 24-hour action and reality channel, available from 1 February, is aimed mostly at a male audience.