Hyper-personalisation | Bizcommunity

Hyper-personalisation | Bizcommunity

News

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 15 hours

Marketing

What’s holding businesses back from mastering personalisation?

Andrew Solomon 26 Mar 2025

How SMEs can harness hyper-personalisation to redefine consumer engagement

SMEs

How SMEs can harness hyper-personalisation to redefine consumer engagement

Gugu Mjadu, Issued by Business Partners Limited 11 Mar 2025

Navigating through South Africa’s evolving haircare market

Health & Beauty

Navigating through South Africa’s evolving haircare market

10 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Source: Supplied.

Banking

Discovery's financial results reveal a 34% surge in earnings, showcasing global growth

4 Mar 2025

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Trends

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Evan-Lee Courie 6 Feb 2025

#BizTrends2025: Special Effects Media’s Shaheed Rajab - Community management, from likes to connections

Social Media

#BizTrends2025: Special Effects Media’s Shaheed Rajab - Community management, from likes to connections

Shaheed Rajab 29 Jan 2025

#BizTrends2025: 5 trends shaping the travel sector in 2025 and beyond

Trends

#BizTrends2025: 5 trends shaping the travel sector in 2025 and beyond

Kelly Jackson 28 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

#BizTrends2025: The rise of the conscious consumer

Trends

#BizTrends2025: The rise of the conscious consumer

Max Oliva 15 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

3 key strategies for retailers to navigate 2025

Trends

3 key strategies for retailers to navigate 2025

13 Dec 2024

Source: Supplied. Anton Keet, head of Risk Service at 1Life Insurance.

Trends

#BizTrends2025: Enhanced digital enablement – the future of long-term insurance in South Africa

Anton Keet 13 Jan 2025

Unlocking opportunities in South Africa's growing online grocery segment

Trends

Unlocking opportunities in South Africa's growing online grocery segment

6 Nov 2024

Hyper-personalisation is the future of customer care

CRM

Hyper-personalisation is the future of customer care

29 Oct 2024

Personalised marketing in travel: Why knowing your audience matters

Marketing

Personalised marketing in travel: Why knowing your audience matters

Rachel Irvine 10 Oct 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

2024 Customer Experience Report: Key insights on SA businesses and consumer interactions

Research

2024 Customer Experience Report: Key insights on SA businesses and consumer interactions

Issued by Rogerwilco 3 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Enhancing call centre hyper-personalisation with virtual agents

CRM

Enhancing call centre hyper-personalisation with virtual agents

Ryan Falkenberg 8 Aug 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Revealed: Winners of Everlytic’s You Mailed It Email Marketing Awards 2024

Marketing

Revealed: Winners of Everlytic’s You Mailed It Email Marketing Awards 2024

Daniella Graham, Issued by Everlytic 6 Jun 2024

Source: Africanbank CEO, Kennedy Bungane.

Banking

#AfricaMonth: Kennedy Bungane champions Africanbank's expansion

Katja Hamilton 31 May 2024

Source: Supplied. Dean Baker is the squad lead of BFSI from Infobip.

Banking

Banks must embrace next-generation solutions to satisfy data-driven demands

Dean Baker 23 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Marketing

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Issued by Ninety9cents 18 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Meet the ambassadors and attend free seminars by industry leaders at Hostex 2024

Hospitality

Meet the ambassadors and attend free seminars by industry leaders at Hostex 2024

Issued by Hostex 2026 1 Mar 2024

The future of conversational chat channels in SA

CRM

The future of conversational chat channels in SA

Evan-Lee Courie 19 Feb 2024

Retail tech: what to expect in 2024

Technology

Retail tech: what to expect in 2024

Mike Smollan 7 Feb 2024

Stay on trend with every email you send

Marketing

Stay on trend with every email you send

Damian Hamp-Adams, Issued by Rocketseed 1 Feb 2024

The intersection of global challenges and PR evolution

PR & Communications

The intersection of global challenges and PR evolution

Michelle Cavé, Issued by Brandfundi 31 Jan 2024

Celeste Sirin, founder/CEO of Employer Branding Africa

Trends

#BizTrends2024: Transition of employer branding – reflection and forecasts

Celeste Sirin 29 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Is 2024 the year we unlock AInternal Communications?

PR & Communications

Is 2024 the year we unlock AInternal Communications?

Issued by icandi CQ 17 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

Advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

A roadmap for marketing personalisation success

Digital

A roadmap for marketing personalisation success

Issued by Bluegrass Digital 16 Nov 2023

Hyper-personalisation can elevate CX through tailored engagement

CRM

Hyper-personalisation can elevate CX through tailored engagement

Boris Maric 9 Nov 2023

M-commerce is changing how retailers engage with its customers

E-commerce

M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Local retailers must up their game or risk losing customers to 'fast fashion'

Retailers

Local retailers must up their game or risk losing customers to 'fast fashion'

Faheem Hoosen 29 Sep 2023

Source: © Flux Trends Flux Trends' second salon of the year will take a closer look at how and why the current democratic social contract is under threat

Events & Conferencing

Flux Trends 2nd salon of the year in Cape Town

21 Aug 2023

Image source: Robert Churchill –

Retail Marketing

Retailers, are you keeping up with the evolution of consumer behaviour?

Serena Ho and Faheem Hoosen 30 Jun 2023