Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

The MMA Smarties Sub-Saharan Africa Awards honour the most effective modern marketing efforts within the Sub-Saharan region. This prestigious platform celebrates innovation and impact, highlighting campaigns that resonate across diverse markets. With their impressive wins this year, Penquin increases their rank on the MMA Smarties Index.

This year, Penquin claimed an impressive number of wins, including the coveted title of ‘Agency of the Year’ in the Industry Award category.

Penquin’s award-winning campaigns demonstrated excellence in creativity, strategy, and execution across multiple categories:

• Bronze in Product and/or Service Launch for the Suzuki Jimny Vehicle Launch.
• Bronze in Cross Digital Media Marketing for Suzuki’s ‘Make The Right Choice’ retail campaign.
• Bronze in Omnichannel Marketing for the Suzuki Fronx Vehicle Launch.
• Silver in Product and/or Service Launch for the Suzuki Fronx Vehicle Launch.
• Silver in Short or Long Form Video for ‘Suzuki – Chasing The Fun’.
• Silver in Programmatic for the Xbox Festive Campaign 2023.
• Gold in Cross Digital Media Marketing for the Xbox Festive Campaign 2023.
• Gold in Gaming, Gamification, and E-sports for the Xbox Festive Campaign 2023.

Veronica Moleele, CEO of Penquin, is incredibly proud and grateful for the recognition of the agency’s hard work over the past year. "Being named 'Agency of the Year' is a tremendous honour and a testament to the passion, creativity, and dedication of our team. Each campaign reflects our commitment to pushing boundaries and delivering meaningful results for our clients,” Veronica says. “These awards inspire us to continue innovating and creating impactful stories that connect with audiences. We are immensely grateful to our clients for trusting us to bring their visions to life."

The MMA Smarties Awards celebrate innovation and excellence in modern marketing, and Penquin's exceptional performance underscores its status as a powerhouse in the industry. With this momentum, Penquin remains dedicated to delivering innovative and impactful campaigns, setting the stage for another incredible year of creativity and success.