B2C CRM and Lifecycle Marketing Expert

Remuneration:	negotiable depending on experience
Location:	Cape Town, Woodstock
Job level:	Mid/Senior
Travel requirement:	International
Type:	Permanent
Reference:	#HB2C
Company:	StaffSelect - ITSelect Recruitment

Role
Proactive CRM and Email marketer to drive B2C marketing to promote member benefits directly to consumers to grow membership subscriptions for UK-based client. Ideal for a strategic marketer passionate about understanding customer behaviour to improve retention & reduce churn. Confidence as a self-starter, adaptable & flexible with high initiative to add value to a global team of 3 to produce exceptional results is essential!

You need

• B2C CRM and lifecycle marketing expertise
• Solid consumer behaviour analysis, marketing strategy development, campaign design and execution, content creation and brand awareness, Subscription lifecycle management, Performance analysis and reporting
• Evidence of impact on implemented targeted lifecycle marketing strategies for subscriber acquisition, on-boarding, renewals, and win-back initiatives
• Quantifiable improvement in retention and churn reduction

To do

Consumer behaviour analysis

•  Analyse data on current and subscribing members to identify key behaviours, interests, and patterns
•  Utilise insights to craft targeted messaging and retention strategies that resonate with different customer segments

Marketing strategy development

•  Develop and refine marketing strategies aimed at enhancing customer awareness, engagement, and loyalty     
•  Implement campaigns to drive initial subscriptions and retain existing members through tailored data-driven approaches.

Campaign design and execution

•  Plan, segment, test, and launch campaigns prioritizing timely, personalised communication for optimal engagement

Content creation and brand awareness

•  Work with marketing to create engaging content across various platforms, to boost brand awareness and highlight member benefits
•  Ensure consistent messaging aligns with brand values.

Subscription lifecycle management

•  Develop and implement targeted lifecycle marketing strategies for subscriber acquisition, onboarding, renewals, and win-back initiatives
•  Optimise subscription email flows to maximise customer lifetime value, reduce churn, and drive upsells and referrals
•  Conduct A/B testing to improve messaging effectiveness continuously

Performance analysis and reporting

•  Regularly monitor, analyse, and report on key performance metrics (churn rate, reactivation rate, engagement) to guide and enhance future strategies 

Skills

• B2C CRM and lifecycle marketing
• Email marketing
• Consumer behaviour analysis
• Marketing strategy development
• Campaign design and execution
• Content Creation and brand awareness
• Subscription lifecycle management
• Performance analysis and reporting

Other
This role works remotely into the UK H/O from Woodstock-based Cape Town offices
Travel to the UK for training is required. Valid passport and availability to travel are essential
Ideal start 1 March 2025

Posted on 22 Jan 16:58, Closing date 23 Mar