Digital Marketing Account Manager

Job description

This full-time, in-office position involves various aspects in the digital space, including: 

Campaign Management: Conducting A/B testing on ad copy and visuals; optimizing Google Ads and Meta Ads campaigns; budgeting for campaigns and tracking performance; monitoring benchmarks and optimizing ad spend for better ROI.

Content Strategy and Creation: Developing and executing a content marketing strategy, including newsletters, blog posts, organic social media posts on various platforms, responding to comments, researching trends.

Paid Social Media Strategies: Executing one paid social media post per month across platforms (Facebook, Instagram), audience targeting, budget allocation, and performance analysis.

Website Management: Managing all aspects of the company’s website, creating new pages, product listings, pricing information, and overall functionality; performing coding for specific website updates and enhancements, managing the agent portal, created videos as needed.

Design and Copywriting with SEO: Creating visual assets for ads, social media posts, and website materials (images, banners, designing logos and other graphics; writing copy for all marketing materials.

Brand Management: Ensuring brand consistency across all communication touchpoints (website, social media, advertisements, etc.).

Analytics and Reporting: Utilizing tools like Looker Studio, Google Analytics, Google Tag Manager, and WebCEO to track website performance, user behaviour, and conversion rates; preparing monthly performance reports; analyzing marketing data and providing actionable insights to refine future strategies.

Marketing Strategy and Planning: Developing monthly marketing strategies, working closely with the leadership team to align marketing goals with business objectives.

Photography and Content Creation: Acting as the primary content creator for visual materials, including photography, social media campaigns, and blog posts, ensuring high-quality content.

Requirements

• Tertiary-level education in marketing or related fields
• Knowledge of website management, SEO, Analytics, and brand management
• A personal passion for African travel
• Minimum of 3+ years of professional experience in online marketing and related fields

Posted on 10 Apr 08:08, Closing date 9 Jun