Marketing Lead
Remuneration: | market-related |
Location: | Remote |
Job level: | Senior |
Type: | Permanent |
Company: | Ad Talent Africa |
Who are we: A well-established digital marketing agency delivering exceptional digital marketing solutions to the healthcare sector.
Who are looking for: A senior marketing professional with solid digital marketing experience.
What are we looking for from a candidate:
- Marketing strategy development and execution
- Market research and competitive analysis
- Multi-channel marketing campaigns (digital, social media, email, events, etc.)
- Brand management and messaging
- Marketing analytics and ROI reporting
- Team leadership and mentorship
- Collaboration with cross-functional teams (product, sales, customer success)
- Budget management and resource allocation
- Have experience in a senior marketing role, preferably with a track record of driving business growth through effective marketing strategies
- Demonstrate past results and success metrics from marketing campaigns they have led
- Showcase strong leadership skills and the ability to manage and mentor a team
- Demonstrate a data-driven approach to decision-making and problem-solving
- Exhibit excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- In essence, we are looking for a strong marketing manager to lead the development and execution of marketing strategies that drive business growth. While they will be leading a small team to handle many of the below tasks, it is essential for the Marketing Manager to have a deep understanding of how to execute these points effectively themselves.
- Develop and execute comprehensive marketing strategies that align with business objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage multi-channel marketing campaigns (SEO, PPC, social media, email, events, etc.) - candidate must have the end-to-end skills, including creative.
- Analyse campaign performance and provide reports on marketing ROI
- Manage and allocate the marketing budget effectively.
- Collaborate with internal teams (product, sales, customer success) to ensure alignment of marketing efforts.
- Manage, mentor, and train the marketing team to drive performance and professional development.
- Act as a brand steward, ensuring consistent brand messaging across all marketing communications.
- Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to stay ahead of the competition.
- Communicate effectively with senior management about marketing strategies, performance, and business impact.
- Marketing strategy
- Digital marketing
- Design
- Leadership
- Data
Posted on 28 Aug 11:38, Closing date 27 Sep
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