User-generated content | Bizcommunity

User-generated content | Bizcommunity

News

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Image source: Dilok Klaisataporn –

Trends

#BizTrends2025: What does IP law look like in 2025 and beyond?

Alicia van der Walt, Tshireletso Tlholoe, and Marcelle Samons 28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

Marketing & Media

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Joe Public named Agency of the Year at The Loerie Awards 2024

Loeries Creative Week

Joe Public named Agency of the Year at The Loerie Awards 2024

Issued by Joe Public 18 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

ESG

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024

Joe’s clients shine at 2024 Bookmark Awards

Advertising

Joe’s clients shine at 2024 Bookmark Awards

Issued by Joe Public 21 Aug 2024

Gen Z, Millennials show shift in parent buying behaviour

Retail

Gen Z, Millennials show shift in parent buying behaviour

21 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

18 Bookmark finalists for Publicis Groupe Africa

IAB Bookmarks Awards

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

Influencer agency gets double nomination at Bookmark Awards

IAB Bookmarks Awards

Influencer agency gets double nomination at Bookmark Awards

Issued by Brand Influence Agency 18 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Social Media

How to go viral on social media

Alexander Brand 28 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Cannes Lions

#Cannes2024: All the South African winners

Danette Breitenbach 24 Jun 2024

Captivating Gen Z: The power of experiential marketing

Marketing

Captivating Gen Z: The power of experiential marketing

Issued by Tradeway 20 Jun 2024

New Media report unveils trends shaping video marketing in SA

Marketing

New Media report unveils trends shaping video marketing in SA

Issued by New Media 19 Jun 2024

B2Breakthrough: Leveraging influencers in unconventional marketing spaces

Marketing

B2Breakthrough: Leveraging influencers in unconventional marketing spaces

Caroline Hillary, Issued by DarkMatter 13 Jun 2024

ATM 2024 experts say video content essential for engaging Gen Z travellers

Travel

ATM 2024 experts say video content essential for engaging Gen Z travellers

9 May 2024

3 ways to maximise your new e-commerce website

E-commerce

3 ways to maximise your new e-commerce website

Issued by Domains.co.za 29 Apr 2024

Samro distributes over R33m of digital royalties

Music

Samro distributes over R33m of digital royalties

28 Mar 2024

Samro records 15.3% revenue growth in 2023 despite economic challenges

Music

Samro records 15.3% revenue growth in 2023 despite economic challenges

13 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Social media trends: Just an annual echo?

Social Media

Social media trends: Just an annual echo?

Sean Cavé, Issued by Brandfundi 25 Jan 2024

Is 2024 the year we unlock AInternal Communications?

PR & Communications

Is 2024 the year we unlock AInternal Communications?

Issued by icandi CQ 17 Jan 2024

Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

PR & Communications

#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024

Keeping it real

Digital

Keeping it real

Issued by TDMC 4 Dec 2023

Pat Mahlangu was named emerging marketer of the year. Source: Supplied.

Marketing

Chicken Licken's Chantal Sombonos-Van Tonder named marketer of the year at IMM Awards

9 Nov 2023

Source: © Bizcommunity Alistair Mokoena – country director for Google Africa is one of the finalists in the IMM Institute South Africa’s (IMM) Marketing Excellence Awards’ Marketer of the Year

Marketing

2023 IMM Marketing Excellence Awards' finalists announced

1 Nov 2023

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

OOH

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Issued by Tractor Outdoor 19 Oct 2023

Feastables will be on shelves at Game and Makro

FMCG

Feastables will be on shelves at Game and Makro

18 Oct 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Source: © 123rf 4 strategies Gen Z gamers can teach brands

Youth Marketing

4 strategies Gen Z gamers can teach brands

Dr Isolde Lubbe 26 Sep 2023

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Digital

Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights

Issued by V5 Digital 22 Sep 2023

Image: Terry Levin. Zoe Scaman looks at where the internet is going through the lens of User Generated Content at the recent Nedbank IMC.

IMC Conference

#NedbankIMC2023: From creator economy to cosy web to a new spirit of reciprocity and generosity

Terry Levin 18 Sep 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Social Media

3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Marketing

So, you want to be an influencer? 6 expert insights from a leading SA brand strategist

Issued by TDMC 18 Aug 2023

The game launches today. Source: Supplied.

Fashion & Homeware

Game collaborates with Blackboard to debut local UGC merchandise on Roblox

4 Aug 2023

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

IMC Conference

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

3 Aug 2023