School Marketer

Location:	Cape Town
Reference:	#23460
Company:	Curro Holdings

We are looking for a passionate, organised and energetic marketer to join our team at Meridian Pinehurst, located in Pinehurst, one of the Cape Town Northern Suburb’s fast-growing areas. The successful candidate will be community-minded and take responsibility for actively recruiting new learners into the school as well as conceptualising and driving multi-faceted retention plans. Living in or familiarity with the broader Pinehurst and Durbanville communities will be an advantage.  

Responsibilities

• Conceptualise, plan and execute external and internal acquisition/enrolment drives so as to achieve our enrolment targets. Equally important, the successful applicant will need to nurture and maintain existing learner/school relationships so as to ensure that existing families remain brand ambassadors for the school.
• Proactively manage all leads to ensure sales conversion in line with enrolment targets.
• Create an agile, creative, yet realistic marketing plan that is aligned with the Executive Head’s vision and plans for the school.
• Together with the Executive Head and bursar, manage the school’s marketing budget and allocation thereof.
• Manage the school’s social media presence on different platforms. This includes ensuring that the school information on the Curro website is maintained, current and in line with the brand/school CI.
• Ensure the correct use of and management of the school CI including, but not limited to ensuring that new materials for the school are packaged and deployed correctly; and that the school and Curro CI are current, consistently applied and utilised on relevant platforms/channels; conduct brand audits on collateral and campus signage.
• Manage communications with various stakeholder groups (ranging from parents, learners, staff, local businesses, media and other Curro schools) and ensure that the school’s communications with the different groups is professional and of a client-centric nature at all times.

Regular liaison with the broader school/town community to ensure their involvement and buy-in and can be mobilised as required in terms of the school marketing strategy.

Qualifications

A marketing/communications degree or diploma (three years’ working experience in a school or related industry) with a solid understanding of different marketing techniques.

Knowledge and skills

• Above average knowledge and experience in using the full MS Office suite of programs (Word, Excel, PowerPoint, TEAMS, etc.)
• Relationship-building/customer service orientation with a proven network within the relevant community
• Excellent verbal and written communication skills (English and isiXhosa)
• A healthy respect for a deadline
• Attention to detail
• Communication and influencing skills
• Organising, planning and prioritising skills
• Self-motivated and a team player
• Fluency in English

How to apply:

• Go to https://curro.myrecruit.co.za/
• Register your CV on the database
• Search for the position by Reference number and apply through the database
• Vacancy reference: 23460

The successful candidate will start on 1 April 2025. 

Please note:

• You will only be required to submit supporting documents should you be invited for an interview.
• You do not need to contact us. Please regard your application for this post as unsuccessful if you have not received notification for an interview two weeks after the closing date.
• Curro Holdings Ltd reserves the right to not make an appointment.

Curro is an equal-opportunity employer. Preference will be given to EE candidates.

Posted on 26 Feb 15:09, Closing date 7 Mar