Copywriter and Editor

Remuneration:	R30000 - R32000 per month
Location:	South Africa
Remote work:	Only remote work
Job level:	Mid
Company:	GVI

Reports to: Head of communication

Working location: Remote (or hybrid in Cape Town)

Salary: Between R30,000 - R32,000 per month

Job description

Are you looking for a role that combines your skills in communications, writing and editing with your passion for travel, conservation and community development? GVI is hiring a mid-level copywriter and editor who will contribute tight and engaging short-form content and editing skills to take our marketing, communications and outreach to the next level. If you’re looking for a role where you can make a positive impact in the world using your writing skills and experience, look no further!

GVI is an international award-winning social enterprise. We offer a variety of impactful conservation and community development programs for participants to join in 13 countries. Our programs are all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities where we operate.

In this role, you’ll engage closely with a diverse and global team of marketing professionals on high-quality campaigns and projects. You’ll write clear, engaging and concise copy that communicates complex ideas to our audiences and partners, including headlines, subject lines, descriptions, social media, paid media, SEO and web page copy. You’ll also be writing copy that strategically compels people to take action. As an editor, you’ll review the final copy from other members of the communications team, ensuring deliverables are error-free and aligned with company style, tone, and voice.  

Subject matter ranges from public health in Nepal to wildlife research in South Africa, marine surveys in Spain, childhood development in Cambodia, and much more.

This role is for someone who’s creative, super organised, capable of being a team player and working independently, likes to ‘get stuff done’ and contributes to meaningful work.

Goal

Craft tight, creative, and high-quality content that resonates with GVI audiences (Gen z and Millennials especially) who are interested in travel, conservation, community, meaningful impact and international volunteering. Produce content with a clear, compelling call to action. Ensure the final copy is free of errors and aligned with our style guide and tone of voice. Support the communications and marketing team across a variety of digital channels, marketing campaigns and other promotional materials across the GVI Group of Brands (GVI, Bushwise, GVI Groups, etc).

Specific responsibilities 

• Content creation and optimisation:
  • Write engaging, witty and tight copy for our target audiences, with a focus on short-form with clear CTAs.
  • Create and optimise copy for website conversion.
  • Create outstanding, engaging content for various marketing channels including website pages, social media, text on screen, paid media campaigns including static and video content, promotions, newsletters and other marketing collateral.
  • Review, revise, and update existing content to improve our visibility in search engine rankings.
• Editing and quality assurance:
  • Edit and provide quality assurance on deliverables from the communications and outreach teams.
  • Provide clear, constructive feedback to team members when reverts are required.
  • Demonstrate attention to detail.
• Proactively drive professional development and innovation:
  
  • Actively engage in discussions around topics and trends pertinent to our brand such as climate change, conservation, social development, international volunteering ethics, language, race and identity, Gen z and youth culture.
  • Able to effectively use AI in content creation.
  • Stay abreast of emerging trends in SEO.
  • Collaborate using remote work and digital communication tools (such as Trello, GoogleSuite, MailChimp and Figma) and Google Suite for clear communication. Assist with blog processing and uploads on Wix and WordPress.

Attributes and experience

• 3-6 years in a copywriting role with editing experience, ideally including agency and paid media.
• Experience writing copy for a variety of platforms including newsletters, paid search, paid social, websites, social media, and SEO.
• A portfolio demonstrating the ability to create engaging copy across a variety of channels.
• Exceptional copywriting and editing skills, able to communicate complex ideas effectively and compel readers to take action, through short-form copy including subject lines, titles, headings, paid media, descriptions and more.
• Visual communication skills and experience in creating visual emails and paid social briefs without input from designers.
• An adaptable mindset, with enthusiasm to respond swiftly and effectively to changing trends and AI in the digital marketing landscape.
• Organised and proactive, with an efficient approach to tasks and responsibilities.
• Eager to grow and expand their knowledge and skills.
• A clear and open communicator who can offer constructive challenges and support, maintaining a straightforward and positive attitude.
• Willing to step outside their role to support the team when necessary, especially in high-pressure situations.

What does success look like?

• Contributions to marketing campaigns, outreach initiatives, and other collaborative efforts are valuable and impactful.
• All produced copy aligns 100% with GVI's brand tone and style, across all marketing channels.
• Copy is free from errors and quality is assured.
• Briefs from the SEO and PPC specialists, as well as input from other team members, are accurately and effectively incorporated into the copy.
• Adherence to processes, with all tasks completed accurately and deadlines consistently met.
• Consistent, clear, and effective communication in a remote work environment.

Why GVI?

At GVI, we're driven by the desire to make a positive impact on our planet and its people. Our dedicated teams are actively working to address global challenges and together, we leverage a diverse set of specialised skills to pursue a shared vision: fostering a brighter and more sustainable future for all.

Working at GVI is fast-paced and fun. We value passion, authenticity and innovation, and we treat each other with respect. But we can do better than words to show you who we are! To see what it's really like to work for GVI, click here.

Additionally, we offer: 

• Half days off on the first Friday of each quarter
• Collaborative, flexible culture
• Transparency – hear directly from the CEO consistently
• We laugh a lot, genuinely care about and support each other (and do the occasional dress-up)

Apply now:

Ready to dive in? To apply please send us a copy of your CV and Cover Letter (please ensure this is original and written by you to be considered, as this is a writing role). In your Cover Letter please include a subject line at the top that catches our eye and makes us want to read on! 

*Note: Applications without the requested cover letter will not be considered and due to the high volume of applications for this role, if you have not heard from us within 4 weeks please consider your application unsuccessful. 

Posted on 09 Sep 09:00, Closing date 5 Nov