In the race to be Top Dogg, Snoop hands gold to Publicis

With a French ad company on track to take the number one spot for the first time ever, who better than Le Snoop, official Olympic hype man – and Maurice’s favourite rapper – to congratulate our teams on achieving a personal best in a record-breaking year?

Click here to see The Wishzels, and discover our new Snoopified logo.

A record year for Africa and beyond

Publicis Groupe Africa has also marked an extraordinary year of creative excellence, closing 2024 with two prestigious accolades: Regional Agency of the Year at the Loeries Awards and Agency of the Year at the Cristal Awards. These wins affirm Publicis Groupe Africa’s role as a trailblazer in the advertising and communications industry across the continent and the Middle East.

Beyond awards, 2024 has been a showcase of Publicis Groupe Africa’s ability to craft culturally resonant, impactful campaigns that deliver real results for clients. From heartwarming narratives to bold experiential activations, the year’s standout work reflects the Groupe’s dedication to storytelling, innovation, and meaningful brand connections.

“These accolades reflect the collective creativity, hard work, and passion of our teams across the continent,” said Pete Little, CCO of Publicis Groupe Africa. “Winning Regional Agency of the Year at the Loeries and Agency of the Year at the Cristal Awards is not just an honour, it’s a testament to our unwavering commitment to excellence, innovation, and cross-continent collaboration. We’re incredibly proud of what we’ve achieved as a group and excited to build on this momentum in 2025.”

About Publicis Groupe – the power of one

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.