Recruitment news
PPC and SEO Specialist
Remuneration: | market-related |
Location: | George |
Job level: | Junior/Mid |
Type: | Permanent |
Reference: | #BH-293 |
Company: | Badger Holdings |
At dotsure.co.za, we’re not just digital insurance innovators; we’re a team that values working smarter, together. Our culture is grounded in advancement, collaboration, and having fun while making a meaningful impact. As a PPC and SEO specialist, you’ll play a key role in our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online. You’ll have the freedom to experiment, optimise, and refine our digital presence using cutting-edge tools and data-driven insights. This is your chance to master paid search, elevate organic rankings, and make your mark in a fast-paced environment—all from the heart of the Garden Route, where the lifestyle is as rewarding as the work. If you’re ready to innovate, optimise, and feel inspired, dotsure.co.za is the place for you.
Job purpose
To manage and optimise pay-per-click (PPC) advertising campaigns and coordinate SEO strategies to drive qualified leads, increase brand visibility, and improve organic search engine rankings. You’ll develop, implement, and monitor both PPC and SEO strategies across various platforms.
Key responsibilities
PPC specialist responsibilities
- Campaign management: Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.). Conduct keyword research, create optimised ad copy, set up bidding strategies, and monitor performance.
- Budget management: Allocate and manage the PPC budget, tracking campaign costs to ensure optimal return on investment (ROI).
- Reporting and analysis: Generate regular performance reports (impressions, clicks, click-through rate, conversion rate, ROAS). Analyse data to identify trends and optimise campaigns.
- A/B testing: Conduct A/B tests on ad copy, landing pages, and bidding strategies. Analyse test results to inform future campaign optimisations.
- Stay updated: Keep up-to-date with PPC trends, industry best practices, and platform updates. Attend conferences and webinars to expand your skills.
- Keyword research and analysis: Conduct in-depth keyword research to optimise website content, and analyse website performance metrics for improvement.
- On-page SEO: Optimise title tags, meta descriptions, and header tags. Ensure website content is well-structured, keyword-rich, and user-friendly.
- Off-page SEO: Build high-quality backlinks from reputable websites and monitor online brand reputation.
- Technical SEO: Collaborate with developers to ensure the website is technically sound. Implement schema markup and other SEO best practices.
- Reporting and analysis: Track and analyse website traffic and rankings, generating SEO reports to monitor progress and identify improvement areas.
- Proven experience in managing PPC campaigns and implementing SEO strategies
- Strong understanding of Google Ads, Google Analytics GA4, SEMRush, Search Console, Bing Ads, and GTM
- Proficiency in keyword research, ad copywriting, and bid management
- Excellent analytical and data interpretation skills
- Strong attention to detail and organisational skills
- Ability to work independently and collaboratively
- Strong communication and presentation skills
- Google Ads certification
- SEO certification
- Degree in marketing, business, or related field
Posted on 12 Nov 11:07, Closing date 11 Dec
Recent jobs by dotsure.co.za | City | Date posted | |
Marketing Specialist- Motor, Warranty and Business | George | 20 Nov 09:51 | |
Marketing Specialist - Pet | George | 20 Nov 09:47 | |
Marketing Specialist- Motor, Warranty and Business | George | 20 Nov 09:16 | |
Internal Auditor | George | 19 Nov 10:01 | |
Insurance Sales Consultant | George | 19 Nov 09:59 | |
Solutions Analyst | George | 15 Nov 10:23 | |
Brand Manager | George | 14 Nov 11:33 | |
Business Analyst | George | 13 Nov 11:38 | |
PPC and SEO Specialist | George | 12 Nov 11:07 | |
Motor Insurance Claims Consultant | George | 06 Nov 14:29 | |
More jobs... |
Marketing Specialist- Motor, Warranty and Business
Dotsure Ltd is hiring a dynamic marketing specialist - motor, warranty and business to join our marketing department! The person interested in this role is a...
Marketing Specialist - Pet
Dotsure Ltd is on the hunt for a proactive Marketing Specialist - Pet to take the lead in our Pet Marketing Department.
Marketing Specialist- Motor, Warranty and Business
Dotsure Ltd is hiring a dynamic Marketing Channel Manager to join our Marketing Department! The person interested in this role is a strategic thinker with an instinct...
Learning and Development Administrator
Our client is seeking a young, dynamic individual to gain valuable workplace experience as a learning and development Administrator, supporting their L&D Team...
Premium Furniture Delivery Specialist
Haldane is seeking a highly motivated professional delivery driver to represent our premium outdoor furniture brand.
PPC and SEO Specialist
At dotsure.co.za, we’re not just digital insurance innovators; we’re a team that values working smarter, together.
Tools Hire Specialist
A company at the forefront of tools/building equipment hiring, in George, is looking for a hire specialist (over the counter) The successful candidate will assist...
Order Processing Specialist
Our client, leading provider of soft furnishings in the UK is seeking for a detail-oriented and efficient order processing specialist to join their dynamic team.
Multi-Channel Product Listing Specialist
Our client, a leading provider of soft furnishings and experiencing rapid growth in the UK industry is seeking an experienced product listing specialist to join their...
Integrated Marketing Specialist
Start 2025 on a positive note by moving your career forward to the next level We invite suitably qualified and experienced candidates to apply for a Marketing...
Digital Marketing Specialist
The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels.
Insurance Administrator
A company based in George is looking for a short-term insurance administrator to join their team as soon as possible.
Paid Media Specialist
Job title: Paid media specialist Company: Sneaker LAB Location: 65 Wale Street, Cape Town, 8001 Employment type: Full-time, in-office (Monday to Friday, 9am-5...
RevOps Specialist (US Hours)
About Fraxion Fraxion is a fast-paced, product-led, and dynamic company that’s innovation forward.
Marketing and Sales Specialist
NWE is looking for a unique and vibrant marketing and sales representative.
High School Design Teacher (Digital and Product Design) - Maternity
For maternity cover from January 2025 The person most likely to be hired will: Have experience teaching product and digital design in a middle school and high school...
Solutions Analyst
Are you passionate about technology and excited by the opportunity to drive change? As a solutions analyst at dotsure.co.za, you’ll be part of our Digital...
Sales Agent
UBIQUITOUS DIRECT MARKETING is looking for individuals who would provide excellent customer service and build their sales and marketing careers.
Branch Manager
A company, with a branch in Plettenberg Bay, is looking for a branch manager to join their team.
Sales Agent
UBIQUITOUS DIRECT MARKETING is looking for individuals who would provide excellent customer service and build their sales and marketing careers.
Branch Manager
A company, with a branch in Plettenberg Bay, is looking for a branch manager to join their team.